At Audi, we are building more than great automobiles. We are building a great culture.
We sponsor the arts because it is a part of life that adds richness. We sponsor sport because by pushing the envelope, we learn what feats we are capable of. We explore new concepts and discover inspiring individuals so that we can stay attuned to our times. But it is all connected to what we do. The subject of music is certainly better appreciated on a superior Bang & Olufsen® sound system. An appreciation for art leads to the lines and curves of the entirely new Audi A4. And a passion for speed takes us from the mountain tops of the World Cup to the world stage of racing and a little town in France called Le Mans.
Audi is a great name. Audi is a great culture. It is “we” – Audi owners, designers, engineers and everyone connected with the brand – who forge it. And as you shall see in this issue, we are indeed forging ahead. | |
Mike Weir
Audi caught up with Mike Weir in Arizona just as he arrived at a tournament. Canada's most prolific golfer shared his insights on success, fame, fortune and family. An Audi customer by choice he drives an S8 and loves it for its V10 power and AWD capability. | |
Targa Newfoundland
Leave it to Audi to set the motorsports world in its ear...again. This time Audi Canada entered a 25-year-old Audi quattro rally car in the famed Targa Newfoundland road rally. The grueling week-long race, however, was no match for the quattro¹s advance, albeit quarter-century-old, technology. It dominated the Unlimited class. | |
Sketches of the Cote d'Azur
People from around the world have been flocking to France's Mediterranean coast for almost 200 years, seeking sun, sea and luxury. While all of these can be found there in abundance, the region's biggest natural resource is its least tangible: inspiration. | |
Audi Q5
Not content to offer a "me too" crossover Audi has invented an entirely new automotive category with the world's first performance SUV. Lower, longer and wider than many of its competitors the Audi Q5 packs a powerful V6 and AWD to back up its dynamic styling. Shot exclusively for Audi magazine, the Audi Q5 rivals the new ROM Crystal as a work of art. | |
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Experience
Experience
