Audi Tradition Brand family tree

Audi Tradition Brand family tree
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The brands

Audi is one of Germany’s oldest automobile manufacturers. Since 1932 the Audi emblem has been the ‘four rings’, which stand for its amalgamation with DKW, Horch and Wanderer to form Auto Union AG in Chemnitz. It supplied the widest range of passenger vehicles that the German industry could offer in the 1930s – from motorcycles to luxury saloon cars.
Audi cars, which had been built in Zwickau since 1910, were regarded from the start as technically avant-garde midsize models.
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In 1907 Jörgen Skafte Rasmussen started a company in Zschopau to manufacture apparatus and fittings.
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Horch cars had been built in Cologne since 1900, in Reichenbach since 1902 and in Zwickau since 1904.
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The fourth ring referred to the Wanderer automobile division, which also joined the new Auto Union AG in 1932.
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NSU started motorcycle production in 1901 and began to build cars five years later.
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Sight & sound

Film shots and sound recordings from Audi’s history.