After completing his engineering degree August Horch, born in 1868 in Winningen an der Mosel, came to Mannheim to Carl Benz in 1896 as head of automobile construction. In 1899 he set up his own business in Cologne where he designed the first of his own vehicles, which was completed in 1901. The engine was a horizontal 2-cyclinder unit that August Horch designated as "shock-free". One of the first ten Horch automobiles was the Vis-à-Vis model shown in the picture, in which the driver and the passengers sat opposite one another.
Engine: 2-cylinder horizontal with combustion chamber
Power: 4-5 hp at 1400 rpm
Maximum speed: 30 km/h
Fuel consumption: 0.5 kg per hour
Price: 3,500 marks (chassis)
Production: 10 cars