Luca de Meo was born on June 13, 1967 in Milan, Italy.
He studied Marketing in Milan and then launched his career in the automotive industry.
From 1992 to 1994 he worked for the Renault brand, where he was responsible for the Italy sales region. He was subsequently employed at the company headquarters in France, where he was in charge of Product Management.
In 1998, de Meo moved to Toyota Motor Europe. He was appointed General Manager for Product Planning in 2000.
Following his move to the Fiat Group in 2002, de Meo was responsible for Marketing for the Lancia brand. He was appointed Vice President of Lancia in 2003. In 2004, he took up the position of CEO of Fiat Automobiles S.p.A. In 2007, he was appointed Member of the Board of Management of the Fiat Group with responsibility for Marketing. De Meo also held the position of CEO of the Alfa Romeo brand and was responsible for business operations relating to the Abarth brand.
Luca de Meo joined the Volkswagen Group in 2009 where he was made Head of Marketing for the Volkswagen brand. Alongside this role, de Meo was put in charge of Marketing for the Volkswagen Group in June 2010.
On September 1, 2012 de Meo became Member of the Board of Management for Marketing and Sales at AUDI AG.