The production site Aurangabad at a glance

In entering the market and building cars locally in India, Audi is making a long-term investment in one of the most promising car markets in the world. In addition to production of the Audi A4, Audi A6, Audi Q5 and Audi Q7, the Audi A7 Sportback, Audi A8, Audi Q3, Audi RS 5, Audi S4, Audi TT, Audi R8 and R8 Spyder are imported.

Production – expertise from Neckarsulm

The small-scale production operations for the Audi R8 supercar at the Neckarsulm plant serve as the model for the production concept in Aurangabad. There, Audi holds training courses to prepare its Indian employees for the demanding assembly tasks they will need to carry out in Aurangabad. For example, the Audi A6 is assembled here from 2,500 parts in five working cycles each lasting 90 minutes. Production takes place on two separate assembly lines. The painted bodies, the engines and the preassembled parts such as the front seats are all shipped from Germany. The parts preassembled at the Indian plant include the cockpit, front end, doors, pedals, rear axle and centre console.

Logistics – a long journey

Prior to being assembled at Aurangabad, the individual parts have already made a long journey: they are first transferred by rail freight in containers to the sea ports Hamburg and Bremerhaven. From there, they go by ship via the Mediterranean route and through the Suez Canal to Nhava Sheva port in Mumbai. The final 480 kilometres from Mumbai to Aurangabad are by truck.

Sales & marketing – a growing presence

Audi has had its own sales subsidiary based in Mumbai since early 2007, to control all Indian market activities. Audi’s presence on the Indian market is growing especially thanks to the systematic development and expansion of the sales and dealer structure. There are already 25 exclusive Audi dealers (as at March 2013).