Audi and classical music – a lengthy and fruitful association. World-famous festivals – Salzburg and Bayreuth – enjoy a strong partnership with Audi. As an event organiser too, the brand possesses extensive know-how on the music festival scene, for instance with the Audi Summer Concerts that have been held since 1990.
Audi also stands for local musical culture: the company’s cultural commitment began 50 years ago, with the Audi employees’ orchestra. In 1990 Audi invited the Georgian Chamber Orchestra to Ingolstadt; since then it has given many outstanding concerts in the automobile manufacturer’s home city. To encourage talent young performers to develop into the stars of tomorrow, Audi established the Audi Young Persons’ Choral Academy in 2008. In view of this extensive commitment, it is no surprise to find that Audi’s cultural ambassador also comes from the classical music world: since 2006 the virtuoso Chinese pianist Lang Lang has represented Audi worldwide.