Year after year, Southwest German radio (SWR3) organises a festival that demonstrates its empathy with the latest trends on the New Pop scene. As a result, the festival is an ideal element in Audi’s music promotion activities. The brand has been main sponsor and co-organiser since 2011.
Events of a high standard, reputable cooperating partners and the encouragement of talented young people are the three cornerstones of the Audi culture programme. All of them come together at the SWR3 New Pop Festival. During the entire event weekend this radio station presents new musicians and groups from Germany and other countries.