Missing Flash Plugin. Please install the latest Flash Plugin
Common values such as technical expertise, dynamism and fascination provide a link between winter sports and the Audi brand. For that reason Audi is the title sponsor of the FIS Ski World Cup and main sponsor of 15 National Alpine Ski Teams.
Maximum precision, supreme dynamism and absolute control – the perfect way to sum up alpine skiing. Audi has been main sponsor of the Hahnenkamm Race since 2001 and the Audi FIS Ski World Cup bore its name for the tenth year in succession in 2011/2012 – clear confirmation of the company’s commitment to international winter sports at the very highest level.
In addition to its involvement in the World Cup, Audi is also title sponsor of the FIS Ski Cross World Cup and presenting sponsor of the FIS Alpine World Ski Championships, making it one of the most important partners of alpine winter sports.
Audi has been supporting athletes of the German Ski Association (DSV) in the alpine and nordic disciplines for almost three decades and is also partner to the alpine national teams from Bulgaria, Finland, France, Italy, Canada, Liechtenstein, the Netherlands, Norway, Austria, Russia, Sweden, Switzerland, Spain and the United States. Audi sponsorship offers the athletes and their support teams safe transport on snow and ice, thanks to Audi vehicles equipped with permanent four-wheel drive quattro.