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Four competitors start at the same time – the first to the finish line is the winner! This simple principle is precisely what makes this young and trendy sport ever more popular.
Audi has been the title sponsor of the Audi FIS Ski World Cup since 2002/2003, and also of the Audi FIS Ski Cross World Cup since the 2011/2012 season. “For us Ski Cross represents the acquisition of another fascinating sport, and it completes our involvement in winter sports,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG.
The opening event of the Audi FIS Ski Cross World Cup took place in Hochpustertal near Innichen (Italy), in mid-December 2011. From there the teams travelled to Austria, France, Canada, Sweden and Switzerland. At the end of February 2012 they stopped in Bischofswiesen for the only German round of the competition. The opening event for the Audi FIS SKi Cross World Cup 2012 will be taking place in Nakiska (Canada).
Do the names Andreas Matt or Ophelie David still mean nothing to you? That may soon change, because Ski Cross, which has been an Olympic sport since 2010, is becoming more and more popular among the winter sports fans, also thanks to Audi.