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More Than Red – Passione Ducati

Around 50 Ducati models form the focus of an impressive homage to the long-established manufacturer from Italy. In addition to production models, racing bikes and rare prototypes, the special exhibition from 9 November 2016 to 30 April 2017 also includes items from the era before motorcycle production.

Emotional motorcycles from Italy

The long-established brand from Bologna is well known far beyond the borders of Italy for its emotional motorcycles, and since July 2012 it has been part of the Audi Group And to celebrate the company’s 90th anniversary, the Audi museum mobile, in cooperation with the Ducati Museum, is for the first time showing a special exhibition looking back to the origins of the Group subsidiary.

90 years of brand history

Before the start of the motorcycle era, the Ducati family had been developing capacitors and components for radios for around twenty years. Success on two wheels started with the Cucciolo – a small auxiliary engine for bicycles – in March 1946. This was followed three years later by the first motorcycle, the Ducati 60. Along with some rare models such as the Ducati Cruiser, a futuristic scooter, the company built many successful classics. For example, the first-generation Scrambler from the sixties is considered the ultimate combination of the American and European schools of motorcycling.

Typically Ducati: the Desmo system

Ducati engineer Fabio Taglioni started a revolution in motorcycle design with his desmodromic valve timing system, which first made its debut in the Ducati 125 GP in 1956. The Desmo system became a USP and it still creates the unique sound of a Ducati to this day. The first Ducati to be fitted with the Desmo system as standard – the 350 Mark 3D – is considered an outstanding example of Italian design. Equally sought-after as a collectors’ piece is the Ducati 750 GT, the first production model with a 90-degree V-twin engine and disc brakes.

Milestones in motorsport

The twenty exhibits from the history of Ducati motorsport include the 500 GP from 1971, the legendary Desmosedici MotoGP™ machine and the Ducati 750 Imola. Highlights include Tourist Trophy bikes, a Ducati 916 from the World Superbike Championship, the Ducati 748 of Paolo Casoli and four other MotoGP™ bikes – including a prototype from 2002 and the model from the 2016 season.

Ducati Monster and Superbikes

The brand achieved a real coup at the start of the nineties with the Ducati Monster. Designer Miguel Galluzzi quite literally drew a blank when he drew the first “naked bike”. With over 300,000 bikes sold, the Monster is the most successful Ducati model to date. The Superbikes from Bologna have also always caused a splash. For example, the Ducati 916 set new standards in terms of lightweight construction, engine output and design. Visitors will experience the very latest model in the form of the 1299 Panigale S Anniversario, a limited edition of just 500 bikes and an homage to 90 years of passion and performance. And at 205 hp, the spearhead of the model’s history.