Audi Sport
racing academy

Committed to youth    

This year, the Audi driving experience restructured its programme in motorsport: from now on, the team around driver coach and mentor Sepp Haider concentrates exclusively on the promotion of junior drivers. The comprehensive Audi Sport racing academy programme includes on the one hand theoretical, mental and driving training and on the other hand practical elements such as the participation in Audi Sport TT Cup as well as the ADAC GT Masters.

The junior drivers in the Audi Sport racing academy are accompanied by professionals. In addition to “Sepp” Haider, the professional racing drivers Pierre Kaffer and Rahel Frey belong to the Audi Sport racing academy mentoring team.

In a three-stage process, the candidates are introduced to higher tasks. The first step is the academy meetings, where the instructors provide knowledge about racing and driving style as well as basic principles of fitness, nutrition and mental training. It also includes coaching for technology and data analysis as well as dealing with the media, public relations and sponsors. Also on the agenda is driver’s coaching on the race track at the Audi driving experience center in Neuburg an der Donau. In the second stage, the selected candidates must prove themselves during a racing season in the Audi Sport TT Cup. The third stage provides opportunities for entries in the Audi R8 LMS in GT3 races.

“We want to search for talents and train and develop them at an early stage,” explains Klaus Demel, Head of Audi driving experience. “The Audi driving experience provides sporty cars and race cars for practice, various locations, profound know how and the personnel to implement a programme of this kind.” The contents and objectives of the Audi Sport racing academy are planned in close collaboration with the Audi motorsport department and Audi Sport customer racing.

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