In tune with
Electro is on the up
In addition to the sporting challenge, Formula E also sees itself as a competitive environment for the automotive industry to drive the development of components for electric cars. An ever faster growing market with lots of potential for the coming years. In 2015, the share of electric cars in new registrations in Germany was 0.5 percent. In November 2016, the largest German automobile manufacturers, among them Audi, sent a strong signal for the future with the planning of a more powerful, uniform charging infrastructure for electric vehicles in Europe. The course for electro-mobility has been set.
Audi is realigning its motorsport strategy for the 2017 season. This includes, amongst other things, an intensifying of the involvement in Formula E. “We’re going to contest the race for the future on electric power,” says Chairman of the Board Rupert Stadler. “As our production cars are becoming increasingly electric, our motorsport cars, as Audi’s technological spearheads, have to even more so.” The first electric racing series fits perfectly into this strategy, and from the 2018 year cycle a fully electric battery powered model will be on offer. Audi is in the greatest transformation phase in the company’s history. On the way to a full factory commitment, the manufacturer is now actively involved in the development of the technology.