In tune with
the times

With the introduction of a fully electric racing series, the world motorsport association FIA, working together with the promoter team around Alejandro Agag, have demonstrated great sensitivity to the current trends in the automotive industry.
 Enthusiasm replaces skepticism

“Niche racing or a new era?” asked the online magazine n-tv in 2011, when the rumours broke out about the FIA’s Formula E plans. Rumours became reality. And today we know the answer. A professionally organised electric racing series which takes place where electro-mobility will prevail first: in the heart of cities. Hong Kong, Buenos Aires, New York, Paris, London, Berlin: the list of cities applying to hold the races is getting bigger and bigger. At the centre of the overall Formula E concept, besides sport, are values such as environmental friendliness, economy and sustainability. Motorsport without hearing protection where people live and work.


Electro is on the up


In addition to the sporting challenge, Formula E also sees itself as a competitive environment for the automotive industry to drive the development of components for electric cars. An ever faster growing market with lots of potential for the coming years. In 2015, the share of electric cars in new registrations in Germany was 0.5 percent. In November 2016, the largest German automobile manufacturers, among them Audi, sent a strong signal for the future with the planning of a more powerful, uniform charging infrastructure for electric vehicles in Europe. The course for electro-mobility has been set.

Focus on Formula E

Audi is realigning its motorsport strategy for the 2017 season. This includes, amongst other things, an intensifying of the involvement in Formula E. “We’re going to contest the race for the future on electric power,” says Chairman of the Board Rupert Stadler. “As our production cars are becoming increasingly electric, our motorsport cars, as Audi’s technological spearheads, have to even more so.” The first electric racing series fits perfectly into this strategy, and from the 2018 year cycle a fully electric battery powered model will be on offer. Audi is in the greatest transformation phase in the company’s history. On the way to a full factory commitment, the manufacturer is now actively involved in the development of the technology.

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