World premiere at the Audi Cup 2017! In the Allianz Arena, the fans did not only get their money’s worth by seeing football action. For the first time, a virtual race took place in a football stadium, wherein the participants could face off against rallycross world champion Mattias Ekström.

In preparation for the Audi Cup, Ekström set a benchmark lap time in his 560-hp Audi S1 EKS RX quattro on a real circuit. Thereafter, the circuit was recreated digitally. Thanks to virtual reality, the participants were able to compete against Ekström on the pitch of the Allianz Arena.

The Audi #SuperQ celebrated its premiere in 2015 and was a winter sport event for the first three years. Taking place during the Audi FIS Ski World Cup and the FIS Alpine Ski World Cup, many of the world’s best ski athletes and sports stars from various disciplines were behind the wheel of Ekström’s rallycross machine on snow and ice. 


The list of famous names to have taken part in the #SuperQ includes among others: six-time overall world cup winner Marcel Hirscher (Austria), slalom ace Felix Neureuther (Germany), the reigning title holder in the slalom world cup Tina Weirather (Liechtenstein), and also Ducati MotoGP star Andrea Dovizioso (Italy) and enduro rider Tadeusz Blazusiak (Poland).

“Our dream has always been to also have the #SuperQ taking place during the summer,” said Ekström. This is how the idea came about to use the Audi Cup as a platform for this. “There are 70,000 spectators, a sensational arena and some of the best footballers in the world. You can hardly wish for anything more,” enthused Ekström in the run-up to the event, where the top teams FC Bayern Munich, Liverpool FC, Atlético Madrid and SSC Naples all competed against each other for victory.


And the Swede proved to be right. Without exception, the participants each got out of the simulator with a wide grin on their faces after they had their turn to drive virtually in the middle of the Allianz Arena. 

One of the first to experience this virtual driving sensation was Audi legend Dindo Capello. “Outstanding,” rejoiced the three-time Le Mans 24 Hours winner after taking off the virtual reality glasses and returning to reality. “The driving experience is really very realistic, which is something that I did not expect,” summarized Capello.