People. Employees. Audians.   

For us this means realising our own ideas, but still remaining part of the big picture, deliberately turning some things upside down and pioneering new horizons together. It is with this mindset that we have written our success story. Now we are taking the same approach to shaping the future of mobility. Audi is becoming a supplier of smart solutions in a digital, urban and sustainable world. Yet it is the employees who are moulding this process of change because they are consciously questioning the status quo and performing pioneering work. Because this is Vorsprung. And Vorsprung starts in the mind.

Divisions and prospects

The forward thinking and ideas of each individual make Audi not only an automotive company, but also a mobility supplier to the digitalized and fully connected world. All areas of Audi make their very own individual contribution to this – always in close cooperation and focused on common goals.


Challenging the status quo and pushing back the frontiers of technology. This is what drives the people at Audi. Here, they explain how they do it.

Perspective: High-voltage battery development

Perspective: Piloted Driving development