For us this means realising our own ideas, but still remaining part of the big picture, deliberately turning some things upside down and pioneering new horizons together. It is with this mindset that we have written our success story. Now we are taking the same approach to shaping the future of mobility. Audi is becoming a supplier of smart solutions in a digital, urban and sustainable world. Yet it is the employees who are moulding this process of change because they are consciously questioning the status quo and performing pioneering work. Because this is Vorsprung. And Vorsprung starts in the mind.