The first ever Audi Summit took place in Barcelona on July 11, 2017. The Spanish metropolis was chosen to host the event because it is a “smart city,” meaning it is home to lots of projects that are exploring innovative solutions for the cities of the future. Alongside digitalization, connectivity, and innovative technology, another key issue for smart cities is mobility, understood not in isolation but as something that interacts with other factors.
In a 10,000 m2 exhibition space in Barcelona, Audi presented its ideas about the future of urban mobility and this kind of interaction to an international audience. The Audi Summit opened with the Brand Show – a multimedia extravaganza packed with highlights including the world premiere of the new Audi A8. Afterwards, the doors to the adjacent Brand Experience opened. Around 2,000 visitors poured through the Brand Experience, which was structured around a variety of different topics. It recreated the atmosphere of a vibrant metropolis and fostered stimulating discussion. The event focused not just on inspecting and assessing, but also on interacting and experiencing. The 70 innovations that were presented offered plenty to talk about.