He goes running three times a week, if not more. His distance: 6.27 kilometers, which he completes in 28 to 31 minutes. His mission: to help people live more active, conscious and healthy lives, and to live longer. To do that, Florian Gschwandtner, the 33-year-old cofounder and CEO of Runtastic, has created an ecosystem of software and hardware tools that “picks up users at whatever point they’re at on their fitness journey.” How? With networking. And data analysis. All as customer-centric as possible. In an Audi A4 equipped with Audi connect, we joined Gschwandtner on his way to his running route in his hometown of Linz, Austria. Taking online traffic information into account, the navigation system predicts a 17-minute journey — plenty of time to start our interview.