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Audi exclusive Studio

The Audi exclusive Studio provides a platform for creative ideas and unusual requests. The focus is on unusual and individual colours as well as material combinations from sporty to elegant.


We are happy to help you to arrange a personal consultation appointment with your Audi partner.

Experience individuality


Audi exclusive

Anything but ordinary.

The Audi exclusive studio on the first floor of the Audi Forum Neckarsulm offers a unique platform for satisfying special requests. The exhibition displays extravagant colours and colour combinations, from sporty to elegant, making it possible to go far beyond the design options of the standard series. The entire emotional range of the brand unfolds with elegant materials featuring top-quality workmanship, along with numerous combination options.

The exhibition space features numerous samples of exceptional vehicle paintwork and leather colours, as well as individually designed seats and controls, complemented by a selection of light-alloy wheels from the Audi exclusive portfolio. This makes the composition of an Audi a memorable experience for the senses of sight, touch and smell.

The following individualized Audi models are currently on display for you:

A8 L, Suzukagrey metallic
Fuel consumption combined: 5,8-5,6 l/100km
CO2 emissions combined: 152-146 g/km
RS4 Avant, Misano red pearl effect
Fuel consumption combined: 8,8 l/100 km
CO2- emissions combined: 200-199 g/km
RS5 Coupé, Night blue pearl effect
Fuel consumption combined: 8,7 l/100km
CO2 emissions combined: 197 g/km
RS6 Avant performance, Sonoma green metallic
Fuel consumption combined: 9,6 l/100km
CO2 emissions combined: 223 g/km
Q7, Dark olive pearl effect
Fuel consumption combined: 6,4-6,0 l/100km
CO2 emissions combined: 168-158 g/km
R8 V10 plus Coupé, Ibis white matt
Fuel consumption combined: 13,4 l/100km
CO2 emissions combined: 306 g/km
R8 V10 Spyder, Peridot metallic
Fuel consumption combined: 12,8 l/100km
CO2 emissions combined: 290 g/km

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Virtual tour


Brand Exhibition


Experience the diversity of current series models in the Brand Exhibition.