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True grandeur shows character and substance. And is determined not to miss great moments because of parking spaces that are too small.
The Audi A5 Coupé changes the way you see and the way you drive: perfect bends in design and asphalt. Superior elegance and impressive efficiency.
The elegance of a coupé along with the versatility of an Avant. This vehicle breaks open classic categories while defining a new one: the Audi A5 Sportback.
The Audi A5 Cabriolet: high comfort progressively shaped, staged with the open airiness of a convertible.
The Audi RS5 Coupé. Its enormous power, electronically tamed, is reflected in its shape: pure muscle, dressed in elegance.
The Audi Q3 – the urban way to go offroad: powerful, versatile, compact and efficient. Strong and expressive.
The SUV for a new generation. Convincing without being persuasive. Sportive without being unreasonable. Efficient driving pleasure.
The Audi TT Coupé. Pure emotion packaged in form and function. Pure consistency in quality and efficiency. Pure sportsmanship brought to the road.
Rigid sportsmanship, high performance, emotional driving experience. This is how sports cars should be built. The Audi TT Roadster.
The Audi TTS RS Coupé has everything that defines an athlete: low weight, brutal force and a high-precision motion sequence.
Its athletic curves are just a hint of what’s inside: pure performance with explosive equipment. The Audi R8 Coupé.
High-performance never felt so light. The Audi R8 Spyder: The advantages of aluminium and carbon are felt faster, than they are explained.
Driving a race car is an exclusive privilege. It is even more exclusive, if you do it on a public road. The Audi R8 GT. Limited.
Even lighter, even more powerful, even more captivating: Breathtaking performance. The Audi R8 GT Spyder. Limited.
Dubai – Building on the success of collecting five auto awards in 2010, Audi has once again received great feedback for its models from the Middle East region’s most popular automotive awards. For 2011 the brand with the four rings was now awarded seven awards by several of the leading regional motoring publications as well as the Middle East Motor Awards.
Read newsIngolstadt/Nürburgring/Brands Hatch – Erratic weather, an extreme pace, tough competition, bitter setbacks and a great triumph: Audi emerged from a genuine emotional roller-coaster ride as victor of the Nürburgring 24 Hours. In the 40th running of the Eifel classic the brand recorded its first overall victory with the new Audi R8 LMS ultra. The German driver quartet Marc Basseng/Christopher Haase/Frank Stippler/Markus Winkelhock shared driving duties in the car entered by Audi Sport Team Phoenix. Christian Abt/Michael Ammermüller/Armin Hahne/Christian Mamerow from Team Mamerow Racing completed the one-two success.
Read newsDubai – Audi’s new compact SUV, the Q3, has arrived to the Middle East markets. Following the success of the company’s Q5 and Q7 SUV models, which made up 30 percent of total Middle East sales in the first four months of 2012, Audi is placing high hopes on its first SUV in the compact segment.
Read newsAudi delivered a thrilling premiere of two new vehicle models: Romain Dumas/Loïc Duval/Marc Gené won the Spa 6 Hours, the second round of the FIA World Endurance Championship WEC, in an open battle of the vehicle concepts. Crossing the finish line behind the Audi R18 ultra of the trio were last year’s Le Mans winners Marcel Fässler/André Lotterer/Benoît Tréluyer. They had dominated the race in the early phase with the Audi R18 e-tron quattro, the first diesel hybrid sports car in history. In the end, they had to admit defeat though. The other two Audi driver teams completed the perfect 1-2-3-4 victory of the brand.
Read newsIn front of an impressive crowd of 142,000 spectators (throughout the weekend) the DTM made a fast and furious start into its new era with a turbulent race at the Hockenheimring. The new Audi A5 DTM started from the pole position and finished in third place after 40 laps.
Read newsAudi has received the “red dot award: product design 2012” for the outstanding design quality and formal idiom of the Audi A6. The expert jury panel was won over by the premium quality and combination of design and technology of the A6 family, which includes the Audi A6 Sedan, the Audi A6 Avant and the Audi A6 allroad quattro. The model family built around the Audi A6 prevailed in a competition with more than 4.500 designs.
Read newsA bestseller is now even more attractive: Audi has updated the Audi A4. New drivetrain, chassis and infotainment solutions, along with an even more attractive design, attest the “Vorsprung durch Technik” achieved by the new Audi A4. Now in the eight generation, the A4 is the worldwide best-selling Audi model. Over the last 39 years Audi has sold roughly 10 million units of the A4 and its predecessor, the Audi 80.
Read newsIngolstadt/Bologna, April 18, 2012 – AUDI AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in Hamburg. Ducati is known worldwide as a leading brand in motorcycle manufacture, with outstanding expertise in engine development and lightweight construction.
Read newsIngolstadt, April 18, 2012 – The decision has been made: AUDI AG Board of Management and Supervisory Board of AUDI AG approved plans to build a North American plant in Mexico. The exact location for the new plant, which will manufacture an SUV model starting in 2016, will be chosen by AUDI AG later this year.
Read newsAt Auto China 2012 in Beijing, Audi is presenting a themed vehicle based on the Q3 – the RS Q3 concept. Its engine, a 2.5 TFSI with 360 hp of power, and its body – lowered about 25 mm and widened with sharp visual details – explore the potential of the Q3 model series in a new way.
Read newsIngolstadt, March 29, 2012 – 25 years after Walter Röhrl drifted up Pikes Peak in the Audi Sport quattro S1 and set a record that still stands today, the two greats will be reuniting in 2012. On July 8, Röhrl will be driving in the famous hill climb, also known as the Race to the Clouds, for the second time. Spectators in the U.S. state of Colorado will be able to relive a milestone in the history of Audi Sport when the Rally Driver of the Century takes the wheel of the original Audi Sport quattro S1.
Read newsAudi Middle East continues its commitment to children’s charity, START, as they announce their involvement at this year’s ‘Once Upon a Time’ Royal Gala event.
Read newsIngolstadt/Sebring – On the R18 TDI’s farewell performance Audi managed a brilliant start into the new FIA World Endurance Championship (WEC). With victory by Dindo Capello/Tom Kristensen/Allan McNish the brand celebrated its tenth overall success in total at the famous Sebring 12 Hours in the U.S. state of Florida. New signing Loïc Duval completed Audi’s one-two victory together with his team-mates Timo Bernhard and Romain Dumas.
Read newsIngolstadt, March 14, 2012 – The 12-hour race at Sebring (U.S. state of Florida) on March 17 is shaped by major developments. For Audi, the new FIA World Endurance Championship (WEC) is ringing in a completely new era. The brand with the four rings last won a world championship title in 1984 – then in rallying. At the same time, Audi has the chance of clinching its tenth overall victory on the 60th anniversary of the classic endurance race.
Read newsDubai – Following its recent January sales record, Audi Middle East has continued its impressive start to 2012 by posting its best-ever February results with 701 units sold. February’s numbers denote an increase of 17 percent compared to the same period last year.
Read newsDubai – Audi’s refreshed A5 model series has now arrived in showrooms across the Middle East. The Sportback, the Coupé and the Cabriolet models now feature cutting-edge technologies which make them even more efficient, sporty and powerful – regarding the engines, the chassis and infotainment alike.
Read newsIngolstadt – The Audi Group once again set records for deliveries, revenue and key earnings data in the fiscal year 2011. The brand with the four rings sold more than 1.3 million cars in the past year, at the same time increasing revenue to €44.1 billion. Operating profit for the Audi Group rose to over €5.3 billion in the past fiscal year. The operating return on sales climbed from 9.4 to 12.1 percent.
Read newsDubai – Highlighting its commitment to celebrating employee business performance, Audi Middle East has announced the appointment of Felix Weller as Sales Director. He moves to the position after four years in the role of Audi Dealer Development Director for the Middle East.
Read newsDubai – Following the recent announcement of Audi’s record sales figures for 2011, the brand with the four rings has started 2012 with a flourish. Audi Middle East posted its strongest January sales figures ever with 691 units sold representing an increase of 8 percent on January 2011.
Read newsIngolstadt/Paris – Audi competes in the 80th running of the legendary 24 Hours of Le Mans on June 16–17, 2012 with a total of four LMP1 sports cars. Two of the four cars in action will be equipped with hybrid drive for the first time. Audi Sport Team Joest also follows a two-pronged approach in the newly created FIA World Endurance Championship (WEC) during the 2012 season.
Read newsDoha – As one of the key motoring events in the Middle East, Qatar Motor Show attracted 90,000 car lovers and trade professionals last year and served as a stage for Audi’s latest innovations. For this year’s Motor Show, taking place from January 25-28 at the Doha Exhibition Centre in West Bay, Audi promised several regional premieres and delivered no less with the reveal of four new models: the new Audi RS 5 Coupé, the R8 GT Spyder as well as the new generation Audi S7 and S8.
Read newsDoha, January 17, 2012 – Four regional premieres, the new Audi Q3, and the legendary Le Mans race car - the Audi R18 TDI: the Audi stand at next week’s Qatar Motor Show will be packed with more highlights than ever before. The Qatar Motor Show is being held at the Doha Exhibition Centre in West Bay from 25-28 January 2012.
Read newsIngolstadt – AUDI AG sold around 1,302,650 cars in 2011, beating its previous sales record from one year earlier by more than 210,200 units. The brand’s strong growth spanned all regions of the world: China became Audi’s biggest single market for the first time ever, with 313,036 vehicles delivered. In Europe, the Ingolstadt-based brand increased its unit sales by 12.1 percent to around 726,300 cars; it also achieved a growth rate well into double figures in the United States. Audi ended the past year with a new sales record in more than 50 markets.
Read newsDubai – Audi today announced record Middle East sales of 7,865 vehicles sold in 2011, eclipsing 2010 by 26.8 percent. This makes Audi the fastest growing premium brand in the Middle East. With 40 percent of total Middle East sales (3,137 units) the UAE remains the largest market in the region for the German premium car manufacturer and continues to register strong growth. Sales increased by 42 percent (1,250 units) in Abu Dhabi and 39 percent in Dubai (1,887 units). The UAE is followed closely by KSA and Kuwait, where 1,522 (plus 35.7 percent) and 1,060 (plus 3.3 percent) vehicles were sold respectively. The newly opened Audi dealership in Iraq contributed to the result with 128 units.
Read newsAbu Dhabi/Dubai – Following the launch of the new Audi A6 with two V6 engines in mid 2011, Audi has now released a new entry-level engine to the UAE market. As the latest member of the A6 range, the new A6 2.0 TFSI features innovative solutions in every area of technology, including its light body, sporty chassis and a wide array of assistance and multimedia systems,
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