General

The Audi Sport logo is only to be used in the single colour of red.

There is no version of the rhombus with an outline.

Examples

Placement and alignment of logo

The logo is always directly below or above the message (= headline).

The minimum spacing between headline and sub-headline is the height of the logo (outer edge of rhombus).

Logo and text elements are left justified and aligned flush with each other.

Optical balance

 

To align the logo optically with the left-hand edge of the copy, it is shifted slightly to the left.

Minimum (for one-line headlines): The rhombus is placed such that it overhangs the edge of the copy by up to a quarter of its height.

Maximum (for four-line headlines): The rhombus is placed such that it overhangs the edge of the copy by up to half its height.

Proportions

 

The ratio of the headline to the logo is flexible.

 

 

The height of the logo (rhombus) should be at least 30 % of the height of the capitals in the headline, but no more than 100 %.

As a general rule, it is recommended that the size of the logo should be proportional to the size of the headline in the format: the larger the font size, the smaller the logo, and vice versa.

 

Downloads

Audi Sport logo digital
ZIP
24.8 KB
Audi Sport logo print
ZIP
3.2 MB
Audi Sport logo office
ZIP
34.0 KB
Audi Sport rhombus
(Print, Web, Office)
ZIP
3.2 MB

The Audi Sport logo is a proprietary trademark of AUDI AG. The logo may be taken on or used only by persons or companies who have been granted the right to do so by contractual agreement.

Don’ts

The logo is not red.
False logo (no longer up to date).
Logo and headline are too far apart.
Headline and logo are not left-aligned.
The logo is too big.
The logo is not red.
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