As a general rule, there are areas in all media whose primary purpose is to emotionalise and highlight the brand and others which serve predominantly to communicate content.
“Brand-building areas” are characterised by generous typography in a red font. Full-bleed images or dark red or white areas are used as the background.
In “content areas” such as body copy or charts, the type is black (or white if the background is dark).
Note: Audi Sport Dark Red is only used as a background colour. Logo, Typography and graphics always appear in Audi Sport Red.