Usage

As a general rule, there are areas in all media whose primary purpose is to emotionalise and highlight the brand and others which serve predominantly to communicate content.

“Brand-building areas” are characterised by generous typography in a red font. Full-bleed images or dark red or white areas are used as the background.

In “content areas” such as body copy or charts, the type is black (or white if the background is dark).

Note: Audi Sport Dark Red is only used as a background colour. Logo, Typography and graphics always appear in Audi Sport Red.

Examples

Audi Sport brand colours

The Audi Sport brand colours are: Audi Sport Red, Audi Sport Dark Red, White, Black and Audi Aluminium Silver.

Brand colours are always used as solid colours (no screening).

Audi Sport Red

CMYK coated: 0/100/100/0
CMYK uncoated: 0/100/100/0
Pantone 2347 C
HEX: #e30613
RGB: 227/6/19
RAL: 3020
Avery 800: PC 826
Avery 900: SC 906

Audi Sport Dark Red

CMYK coated: 15/100/90/20
CMYK uncoated: 0/100/80/25
Pantone 7622C
HEX: #961423
RGB: 150/20/35
RAL: 3003

Only use as background colour.

White

CMYK coated and uncoated:
0/0/0/0
-
HEX: #ffffff
RGB: 255/255/255
RAL: 9010
NCS: S 0500-N
Avery 900: 900

Audi Black

CMYK: 60/50/50/100
Pantone Black
HEX: #000000
RGB: 0/0/0
RAL: 9005
NCS: S 9000-N
Avery 900: 901

Audi Aluminium Silver

CMYK: 30/20/20/10
Pantone 877
HEX: #b3b3b3
RGB: 179/179/179
RAL: 9006
Avery 900: 990

Grey Tones

Shades of grey can be used to support the colour spectrum.

CMYK: 0/0/0/90
HEX: #1a1a1a
RGB: 26/26/26

CMYK: 0/0/0/80
HEX: #333333
RGB: 51/51/51

CMYK: 0/0/0/70
HEX: #4c4c4c
RGB: 76/76/76

CMYK: 0/0/0/60
HEX: #666666
RGB: 102/102/102

CMYK: 0/0/0/50
HEX: #808080
RGB: 128/128/128

CMYK: 0/0/0/40
HEX: #999999
RGB: 153/153/153

CMYK: 0/0/0/30
HEX: #b3b3b3
RGB: 179/179/179

CMYK: 0/0/0/20
HEX: #cccccc
RGB: 204/204/204

CMYK: 0/0/0/15
HEX: #d9d9d9
RGB: 217/217/217

CMYK: 0/0/0/10
HEX: #e5e5e5
RGB: 229/229/229

CMYK: 0/0/0/5
HEX: #f2f2f2
RGB: 242/242/242

Audi Sport Colour Library (digital)
ZIP
996 B
Audi Sport Colour Library (print)
ZIP
986 B

Don’ts

Wrong red colour in headline and logo.
Audi Sport Red and Dark Red are used incorrectly.
Headline and logo are not red.
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