TVC-ending – General
As a general rule, care should be taken to use a lot of movement or fast cuts at the end of a commercial in order to generate an acceleration which is picked up by the logo ending.
The Audi heartbeat, the acoustic trademark of Audi, remains a fixed component of the logo ending of Audi Sport.
The use of specially developed software guarantees that the production of the commercial will comply with the brand.
TVC-ending – Timing
At the start of the TVC-ending, the translucent contour of the rhombus appears full-bleed in the centre of the screen and moves away from the observer.
In doing so, it forms a “rhombus tunnel” which drags a “genuine” rhombus behind it from 01:07.
From 01:34, the name “Audi Sport” emerges “from the rhombus” moving horizontally to the right and at approx. 02:00, it forms the logo. This logo remains for approx. three quarters of a second.
Endorsement – TVC-ending and opener
The version with rings is based on the original Audi TVC-ending and opener.
“Audi Vorsprung durch Technik” is replaced by the Audi Sport logo.
This version can be used for a limited period by markets where there is still insufficient awareness of the sub-brand.
This version is part of the TVC-ending software and may only be used in this way.
Software for a TVC ending
Using specially designed software, source videos can be added to the animated logo ending or logo opener, modified and rendered for reuse as a video or image sequence. This enables Rings and taglines to be optimally positioned and aligned.