Font styles and notation

The Audi Typeface is used throughout Audi and Audi Sport.

According to the brand strategy of Audi Sport, all headlines are set in uppercase letters. All other texts are set in sentence case.

Font sizes, alignment and distances

Type sizes, line spacing and spacing between the text hierarchies (headline, subheadline, copy) can be freely selected. There is a recommendation for the ratio of typography to logo, see Logo.

Line spacing of minimum 100 % and maximum 120 % is recommended for the headline. Optical kerning is max. –45 for headlines and –15 for sub-headlines and copy.

Logo and text elements are left justified and aligned flush with each other. Copy is set in ragged type (principle of “fluttering flag”).

The minimum spacing between headline and sub-headline is the height of the logo (outer edge of rhombus).

The spacing between the logo-headline block and the sub-headline or copy block can vary (vertical flexibility).

The entire text block (including logo) can be placed at different distances from the left margin (horizontal flexibility).

Font colour

Typography is set in red in particularly brand building areas. For example on advertisements, web banners or on the most important levels of websites and catalogues.

Descriptive copy, technical details and long passages of copy appear in black or white.

The font colours red and black/white should never be mixed.

Hierarchy

Font styles are assigned to individual text elements:

> Headline in Extended Bold (always uppercase)

> Sub-headline in Extended Normal

> Buttons and text buttons in Screen Normal

> Body copy in Normal (print) or Screen Normal (digital)

Highlights in the body copy and tables are set in Audi Type Bold or Audi Type Screen Bold.

Audi Type

Audi Type (digital)
The Audi Type is the exclusive corporate typeface of AUDI AG. All license rights and the sole right to use the font are reserved for Audi. Used globally for all communication media, it ensures the distinctive appearance of our brand across all media. The Audi Type must be used in accordance with the terms and conditions of use available in the download.
ZIP
4.2 MB
Audi Type (print)
The Audi Type is the exclusive corporate typeface of AUDI AG. All license rights and the sole right to use the font are reserved for Audi. Used globally for all communication media, it ensures the distinctive appearance of our brand across all media. The Audi Type must be used in accordance with the terms and conditions of use available in the download.
ZIP
1.3 MB
Audi Type Conditions
Audi Type is the exclusive corporate typeface of AUDI AG. Audi owns all licensing rights and the sole usage rights to the new typeface. Used worldwide for all communication measures, it ensures the unmistakeable identity of our brand across all media.
PDF
70.1 KB
Audi Type Vietnamese
Audi Type VN (Vietnamese) is a special Audi Type font. Generally speaking this font may only be used for Vietnamese typesetting. The Latin letters included may never replace Audi Type.
ZIP
401.4 KB
Recommended Simplified Chinese
The fonts are available in the TrueType and OpenType versions from the supplier Dyna Comware, www.dynacw.com.hk/en/. The TrueType versions can be downloaded directly from the online shop. If you wish to order the OpenType fonts, please contact the supplier’s sales department.
ZIP
55.5 KB
Recommended Japanese Font
The fonts are available in the TrueType and OpenType versions from the supplier Dyna Comware, www.dynacw.com.hk/en/. The TrueType versions can be downloaded directly from the online shop. If you wish to order the OpenType fonts, please contact the supplier’s sales department.
ZIP
58.0 KB
Audi Type non-Latin Characters
PDF
50.1 KB

Don’ts

Headline is not set in uppercase letters.
Headline is not red.
The headline and logo are not left-aligned.
Font colour in the headline is mixed.
Headline and logo are not red.
No italicized font.
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