Font sizes, alignment and distances
Type sizes, line spacing and spacing between the text hierarchies (headline, subheadline, copy) can be freely selected. There is a recommendation for the ratio of typography to logo, see Logo.
Line spacing of minimum 100 % and maximum 120 % is recommended for the headline. Optical kerning is max. –45 for headlines and –15 for sub-headlines and copy.
Logo and text elements are left justified and aligned flush with each other. Copy is set in ragged type (principle of “fluttering flag”).
The minimum spacing between headline and sub-headline is the height of the logo (outer edge of rhombus).
The spacing between the logo-headline block and the sub-headline or copy block can vary (vertical flexibility).
The entire text block (including logo) can be placed at different distances from the left margin (horizontal flexibility).
Typography is set in red in particularly brand building areas. For example on advertisements, web banners or on the most important levels of websites and catalogues.
Descriptive copy, technical details and long passages of copy appear in black or white.
The font colours red and black/white should never be mixed.
Font styles are assigned to individual text elements:
> Headline in Extended Bold (always uppercase)
> Sub-headline in Extended Normal
> Buttons and text buttons in Screen Normal
> Body copy in Normal (print) or Screen Normal (digital)
Highlights in the body copy and tables are set in Audi Type Bold or Audi Type Screen Bold.