- The entire layout can be subdivided into blocks.
- Blocks are only applied if they have a function. They can contain typography, buttons, icons, cut-out images, etc.
- A block always divides the format into two rectangular sections. The size and position of the block can be freely selected. In print formats, simple division ratios are given preference such as 1:2, 1:4, 2:3, 1:3.
- The layout is to be selected so that the rings appear on the image and other elements appear on the block.
The brand name “Audi” appears in Extended Bold, while “Vorsprung durch Technik” is always in Extended Normal. The tagline always runs over a single line. “Audi” preferably appears in red, the remainder in black or white. Depending on the background, the tagline can also appear in a single colour (not red). The type size of the tagline should be in between or equal to the type size of the subheadline and body copy.