Badge

This guide is currently being revised.

As part of the comprehensive Audi brand relaunch, we are gradually updating the guides on this platform. The brand elements that have already been redefined can be found under "Basics".

General

The badge is a combination of the rhombus and the model name. Each version of the badge is only to be used in the single colour of red in the layout. There is no version of the badge with an outline.

Examplary for all model names

Examples

Placement and alignment of the badge

The badge is always directly below or above the message (= headline). The minimum spacing between headline and badge is the height of the rhombus (outer edge of rhombus). Logo and text elements are left justified and aligned flush with each other.

The badge and the rings are always left-aligned. The rings are always placed at the opposite edge of the brand space, at maximum distance from the badge, therefore. The rings are either white or black.

The headline is always left-aligned with the inner edge of the Audi rings.

Alignment

All elements are always left-aligned.

The badge may never be placed too close to the rings. If the two elements have to be placed at the same level, there must be a minimum spacing of three ring widths between them.

It is important for the badge always to appear to the left of the Audi rings if the two elements are arranged horizontally to one another. In this way, the two symbols are visually separated by the model designation.

Optical balance

To align the badge optically with the left-hand edge of the copy, it is shifted slightly to the left.

Minimum (for one-line headlines): The rhombus is placed such that it overhangs the edge of the copy by up to a quarter of its height.

Maximum (for four-line headlines): The rhombus is placed such that it overhangs the edge of the copy by up to half its height.

Proportions

The size of the Audi rings relative to the badge depends on the headline. The perfect ratio between the rings and headline is achieved when the outer ring height is 70% of the uppercase height and the inner ring height defines the height of the rhombus. This relative size is intended as for guidance purposes only, however, and can be flexibly adapted.

In special cases in which the badge is at the same level as the rings, the typography is to be aligned with the inner edge of the rings.

In communication, the progressivity of the R/RS models is partially conveyed by the positioning of extremely large typography. For this reason it is also possible to use the above relative proportions between the Audi rings and the typography. In this case, the outer ring height is 30% of the uppercase height. The inner ring height still defines the height of the rhombus.

TVC Ending/Opener

Solely the TVC ending and the opener are used for the Audi R/RS models. The relevant software is available for download.

Downloads

R/RS Models Badge digital

This file serves as a basis for creating any model designations required and can be edited individually.

ZIP

65.7 KB

R/RS Models Badge print

This file serves as a basis for creating any model designations required and can be edited individually.

ZIP

4.4 MB

The Audi R8/RS badge is a proprietary trademark of AUDI AG. The badge may be taken on or used only by persons or companies who have been granted the right to do so by contractual agreement.