As a general rule, there are areas in all media whose primary purpose is to emotionalise and highlight the brand and others which serve predominantly to communicate content.

“Brand-building areas” are characterised by generous typography in a white or black font. Full-bleed images or  areas in the defined R/RS colours are used as the background.

Note: The badge always appears in Audi R/RS Red.


Audi R/RS Colours

The Audi R/RS colours are: Audi R/RS Red, White, Black and Audi Aluminium Silver. Colours are always used as solid colours (no screening).

Audi R/RS Red

CMYK coated: 0/100/100/0
CMYK uncoated: 0/100/100/0
Pantone 2347 C
HEX: #e30613
RGB: 227/6/19
RAL: 3020
Avery 800: PC 826
Avery 900: SC 906

Audi R/RS Dark Red

CMYK coated: 15/100/90/20
CMYK uncoated: 0/100/80/25
Pantone 7622C
HEX: #961423
RGB: 150/20/35
RAL: 3003

Only use as background colour.


CMYK coated and uncoated:
HEX: #ffffff
RGB: 255/255/255
RAL: 9010
NCS: S 0500-N
Avery 900: 900

Audi Black

CMYK: 60/50/50/100
Pantone Black
HEX: #000000
RGB: 0/0/0
RAL: 9005
NCS: S 9000-N
Avery 900: 901

Audi Aluminium Silver

CMYK: 30/20/20/10
Pantone 877
HEX: #b3b3b3
RGB: 179/179/179
RAL: 9006
Avery 900: 990

Grey Tones

Shades of grey can be used to support the colour spectrum

CMYK: 0/0/0/90
HEX: #1a1a1a
RGB: 26/26/26

CMYK: 0/0/0/80
HEX: #333333
RGB: 51/51/51

CMYK: 0/0/0/70
HEX: #4c4c4c
RGB: 76/76/76

CMYK: 0/0/0/60
HEX: #666666
RGB: 102/102/102

CMYK: 0/0/0/50
HEX: #808080
RGB: 128/128/128

CMYK: 0/0/0/40
HEX: #999999
RGB: 153/153/153

CMYK: 0/0/0/30
HEX: #b3b3b3
RGB: 179/179/179

CMYK: 0/0/0/20
HEX: #cccccc
RGB: 204/204/204

CMYK: 0/0/0/15
HEX: #d9d9d9
RGB: 217/217/217

CMYK: 0/0/0/10
HEX: #e5e5e5
RGB: 229/229/229

CMYK: 0/0/0/5
HEX: #f2f2f2
RGB: 242/242/242

R/RS Models Colour Library (digital)
996 B
R/RS Models Colour Library (print)
986 B


Red may not be used for headlines.
Wrong red colour in badge.
Wrong red for background
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