The Audi layout structure is largely applied in communication relating to R/RS models, too. Audi rings, badge and text elements are arranged in the brand space. The font sizes are chosen according to the layout and the statement.
The brand space is the zone in the layout in which the Audi rings, the badge and text elements are placed.
Rings and text elements can be placed within the brand space, but they are always left justified one below the other.
Colour areas and images
Full-bleed images or areas in the R/RS colours are used as the background.
And this is how it´s done
define the brand space
Positioning of headline and rings in pre-defined relative proportions (width of the rings at least 10% of the longer format side)