In contrast to most other platforms, LinkedIn is mainly used for business purposes and for building a network. There are various options for designing the page, such as with the cover image or the posts. The Audi brand appearance is reflected in all posts. 

The rings in the profile image allow the page to be clearly identified. Information about the use of the profile image as well as the download of the templates are available in the guide “Social media – Introduction”.

General notes

As the social media guidelines for the LinkedIn application change each year, please review the guidelines for the platform that have been set for the current year. These include things such as the specific asset sections in which important image details and text elements are not allowed to be placed (safety zone), as well as the file output size specified for the asset.

Market-specific adjustments can be made following the rules set out below provided that the legal regulations are complied with. For example, checks need to be made as to whether legal information  such as a disclaimer or consumer information needs to be integrated into the description texts (and if yes, exactly where and in what size) or directly into the video/image elements.

More details about font sizes and styles for subtitles and disclaimers can be found in the section “In detail: Subtitles and disclaimers in videos” in the guide Communication Media > Social Media > Introduction.

Cover image

The cover image always uses the full dimensions and contains little text, so that it is displayed in an optimal way on all devices and screen sizes. So that important image information is not covered up, the platform’s cropping procedure needs to be considered when it comes to the placement of the cover image. The cover image uses the Audi image style. 

In order to avoid duplication, rings should not be placed on the cover image.

There are no mandatory requirements for the placement of text, as this will depend on the image used in each case. All elements must be placed on the image in such a way that they are fully visible on all end devices, despite any cropping that may occur.

The cover image is covered by the profile picture in the bottom left-hand section – no important information should be placed in this space, such as the disclaimer or the vehicle. Depending on the device, the size and position of the profile picture may vary.

Example: Cover image in the desktop view.
Example: Cover image in the LinkedIn app.
Depending on the device and operating system, the size/position of the profile picture and cropping of the cover image may vary.


To achieve the best results, it is recommended to keep the file size under 1.5 MB.


LinkedIn cover image for company sites

When placing texts in the cover image, pay attention to the platform’s cropping on the right-hand margin that is mentioned above.

The ideal size for company site headers on the platform is 6000 x 1000 px (72 dpi). 

The minimum font size for disclaimers, inserted in Audi Type Normal, is 31 points.



LinkedIn event covers

The ideal size for event covers on the platform is 1600 x 400 px (72 dpi). 

The minimum font size for disclaimers, inserted in Audi Type Normal, is 10 points.


LinkedIn personal site cover image

Personal site cover images are only for officially authorised persons within the organisation and are not intended for personal use.

The ideal size for personal site headers on the platform is 1600 x 400 px (72 dpi). 

The minimum font size for disclaimers, inserted in Audi Type Normal, is 10 points.


In posts, the brand elements (ringsbrand claimcolourstypographyimage stylelayout structureicons and animation) are used as described in the Basics chapter. Content is designed in accordance with the Audi Brand Appearance: high-quality and understated as well as authentic and self-confident.

For video posts, the appropriate motion branding needs to be used. Depending on the length of the post, either the opener or the branding short version is used. To ensure the implementation is CI-compliant, the Motion Branding software should be used.

Special features of the platform


Gallery post

For a gallery post on the platform, either an individual image (1) or a gallery of 3 to 4 (max.) images (2) is shown.

For all galleries, the same rules in relation to size formats and resolution apply (72 dpi).

It is recommended to maintain a file size of < 3 MB (for each image).


Overlays on videos

Videos in the timeline always start automatically. The platform positions various control elements on the video. In the video preview, a play button is positioned in the centre. This needs to be considered when creating designed preview images.


During playback

the video progress indicator is shown in the lower right-hand corner. No elements such as subtitles may be placed in this space.


Important elements of the cover image are cut off or covered by the profile picture.
Audi design elements are covered by the platform’s overlays.
Your CI-Support
May we help you?