White, black and a progressive red: these are the Audi brand colours. The order is immaterial because there is no hierarchy here. What matters is that the colours support the message you want to convey and the overall layout is not too colourful.
Audi Colour Library
Audi Brand Colours
The brand colours are equal in status and always appear in full tone. They may not be darkened, lightened or displayed transparently.
NCS: S 0500-N
Avery 900: 900
3M Scotchcal: SC 50-10 White
For functional applications, the colour palette can be extended to include grey tones ranging from white to black.
Audi Signal Colours
The Audi Signal Colours are used solely for notifications, warnings and status messages if a colour differentiation is required. Red can be used in blocks, while yellow and green may only be used for typography and icons.
Audi Charging Colours
The Audi charging colours are only used in the context of electric vehicles – either as part of a user interface or to indicate active charging processes. The charging colours may only be applied selectively and sparingly.