Equivalent Colours

White, Black, Aluminum Silver, Red and Warm Silver – these are the Audi colours. The order is immaterial since there is no hierarchy here. What matters is which colours are best suited to the message you want to convey. 

Audi Brand Colours

The brand colours are equal in status. They always appear in full tone and may not be darkened, lightened or displayed transparently.


CMYK: 0/0/0/0

HEX: #ffffff
RGB: 255/255/255

RAL: 9010
NCS: S 0500-N
Avery 900: 900

3M Scotchcal: SC 50-10 White
(vehicle lettering)

Audi Black

CMYK: 40/0/0/100
Pantone Black
HEX: #000000
RGB: 0/0/0

RAL: 9005
NCS: S 9000-N
Avery 900: 901

3M Scotchcal: SC 50-12 Black
(vehicle lettering)

Audi Aluminum Silver

CMYK: 30/20/20/10
Pantone 877
HEX: #b3b3b3
RGB: 179/179/179

RAL: 9006

Avery 900: 990

Audi Red

CMYK: 0/100/80/15
Pantone 200
HEX: #bb0a30
RGB: 187/10/48

RAL: 3001
NCS: S 2070-R
Avery 900: 981

3M Scotchcal: SC 50-48 Red
(vehicle lettering)

Audi Warm Silver 

CMYK: 10/12/16/27
Pantone 401
HEX: #b6b1a9
RGB: 182/177/169

RAL: 7044
NCS: S 2502-y
Avery 900: 960

Grey Tones

Grey tones can be applied to support the colour palette. 

CMYK: 0/0/0/90 
HEX: #1a1a1a 
RGB: 26/26/26 

CMYK: 0/0/0/60 
HEX: #666666 
RGB: 102/102/102 

CMYK: 0/0/0/30 
HEX: #b3b3b3 
RGB: 179/179/179 

CMYK: 0/0/0/10 
HEX: #e5e5e5 
RGB: 229/229/229 

CMYK: 0/0/0/80 
HEX: #333333 
RGB: 51/51/51 

CMYK: 0/0/0/50 
HEX: #808080 
RGB: 128/128/128 

CMYK: 0/0/0/20 
HEX: #cccccc 
RGB: 204/204/204 

CMYK: 0/0/0/5 
HEY: #f2f2f2 
RGB: 242/242/242 

CMYK: 0/0/0/70 
HEX: #4c4c4c 
RGB: 76/76/76 

CMYK: 0/0/0/40 
HEX: #999999 
RGB: 153/153/153 

CMYK: 0/0/0/15 
HEX: #d9d9d9 
RGB: 217/217/217 

Audi Colour Library (digital)
1.2 KB
Audi Colour Library (print)
2.3 KB

Audi Signal Colours

The Audi Warning Colours are used solely for notifications, warnings and status messages if a colour differentiation is required. Audi Red can be used in blocks, yellow and green may only be used for typography and icons.


HEX: #009900
RGB: 0/153/0


HEX: #ffaa00
RGB: 255/170/0

Audi Red

HEX: #bb0a30
RGB: 187/10/48

Audi Signal Colours
318 B
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