Equivalent Colours

White, black and a progressive red: these are the Audi brand colours. The order is immaterial because there is no hierarchy here. What matters is that the colours support the message you want to convey and the overall layout is not too colourful.

Audi Colour Library
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Audi Brand Colours

The brand colours are equal in status and always appear in full tone. They may not be darkened, lightened or displayed transparently.


RGB: 255/255/255
HEX: #ffffff
CMYK: 0/0/0/0

RAL: 9010
NCS: S 0500-N
Avery 900: 900

3M Scotchcal: SC 50-10 White
(vehicle lettering)


RGB: 0/0/0
HEX: #000000
CMYK: 40/0/0/100
Pantone Black

RAL: 9005
NCS: S 9000-N
Avery 900: 901

3M Scotchcal: SC 50-12 Black
(vehicle lettering)

Progressive Red

RGB: 245/5/55
HEX: #f50537
CMYK: 0/100/90/00
Pantone 032C

RAL: 3028
NCS: S 0580-Y90R
Avery 900: 906

3M Scotchcal: SC 50-475
(vehicle lettering)

Functional Grey Tones

For functional applications, the colour palette can be extended to include grey tones ranging from white to black.

RGB: 26/26/26
HEX: #1a1a1a 

RGB: 102/102/102
HEX: #666666  

RGB: 179/179/179 
HEX: #b3b3b3 

RGB: 229/229/229 
HEX: #e5e5e5 

RGB: 51/51/51 
HEX: #333333

RGB: 128/128/128 
HEX: #808080 

RGB: 204/204/204 
HEX: #cccccc 

RGB: 242/242/242 
HEX: #f2f2f2 

RGB: 76/76/76 
HEX: #4c4c4c 

RGB: 153/153/153  
HEX: #999999 

RGB: 217/217/217
HEX: #d9d9d9

Audi Signal Colours

The Audi Signal Colours are used solely for notifications, warnings and status messages if a colour differentiation is required. Red can be used in blocks, while yellow and green may only be used for typography and icons.

Signal Green

Light Theme

HEX: #0DA20D
RGB: 13/162/13

Dark Theme

HEX: #15da15
RGB: 21/218/21

Signal Yellow

Light Theme

HEX: #ffaa00
RGB: 255/170/0

Dark Theme

HEX: #ffaa00
RGB: 255/170/0

Signal Red

Light Theme

HEX: #eb0d3f
RGB: 235/13/63

Dark Theme

HEX: #fd2c4e
RGB: 253/44/78

Audi Charging Colours

The Audi charging colours are only used in the context of electric vehicles – either as part of a user interface or to indicate active charging processes. The charging colours may only be applied selectively and sparingly.

Neon Blue

Light Theme

HEX: #2526fe
RGB: 37/38/254

Dark Theme

HEX: #556EFE
RGB: 85/110/254

Neon Green

Light Theme

HEX: #0DA20D
RGB: 13/162/13

Dark Theme

HEX: #15da15
RGB: 21/218/21

Audi Signal- and Chargingcolours
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