Hierarchy of levels
If necessary, an illustration can be split into up to three levels. The levels are clearly separated by contrast.
Levels in the background contain progressively fewer details.
- Foreground: The message that the observer of the illustration should take away.
Black levels: 0-100 %
- Middle ground: Context, which serves the understanding of the message and creates coherence. Black levels: 0-20 %
- Background: Decorative scenery.
Black levels: 0-10 %
An illustration can also be completely in the background, in order to put the focus on other elements such as text or buttons, for example.
High degree of abstraction
Simple metaphors and avoidance of details that are not essential to understand the content of the illustration ensure easy and quick comprehension of the message.
Text is an accompaniment but not used as an element of the illustration. This ensures that the illustrations can be used in a variety of image sizes.