“Share the Moment”
What do we want our images to show? Mainly people and cars, that’s for sure. People and cars are fairly everyday visual motifs, and that’s just how we want them depicted in our photographic style. They should look natural, of course, not contrived and without dramatization – aesthetic images that are rooted in the real world. Images that appeal to viewers and drag them in their world – because they sense: this is here and now.
In terms of their overall impression, the images convey a feeling of confident composure. They are snapshots from the everyday world, but they contain surprising, inspiring moments that touch people. The visual style is reduced and straightforward, situations are shown clearly and authentically. The cars don’t look like objects on display but are part of the world that people live in. As such, vehicles can also be shown in sections or details so as to get closer to the viewer. We achieve an overall impression by the way we apply light and colour.