Rings as Protagonists
If there is a message, the rings are acting as an opening or a conclusion. In other cases, they can be placed anywhere and in any size (within the brand space). When displaying them in print or on screens they only need to be what they are: a powerful graphic symbol - plain and simple and with no special effects - simply in black or white, depending on the background.
On vehicles, buildings and for motor shows or other events, the rings are three-dimensional by nature and have an aluminium effect.
The Perfect Ratio of Rings to Typography
The perfect ratio of rings to typography is when the uppercase height is 70% of the outer edge of the rings. In this case, the line thickness of the rings and the typography are equal and convey a harmonious effect. The other ratios (26% and 11,5%) are derived from this.