Superior Sender

The brand name and claim “Vorsprung durch Technik” go together to form the tagline. While the rings interact with the content, the tagline has a clear and discreet sender function. 


The brand name “Audi” appears in Extended Bold, while “Vorsprung durch Technik” is always in Extended Normal. The tagline always runs over a single line. “Audi” preferably appears in red, the remainder in black or white. Depending on the background, the tagline can also appear in a single colour (brand name not in red).

Positioning and Sizes

The type size of the tagline should be in between or equal to the type size of the subheadline and body copy. The tagline is always positioned vertically to the rings.


If the rings are positioned in the centre, the tagline remains in one of the format corners.

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