The headline, subheadline and body copy take effect at different levels, as we know. The typography can do a wonderful job in supporting this. The font styles of Audi Type create a flexible system which is understood intuitively. The distinguishing label is always the type weight Extended Bold.
Typography can appear in black or white. Headlines and instructions can also appear in red. The use of gray scales is also possible for functional reasons in digital applications or similar. Bold can also be used for highlights in body copy and tables.
Type Sizes, Spacing and Alignment
Type sizes, line spacing and spacing between the text hierarchies (headline, subheadline, copy) can be freely selected. There are three recommendations for the ratio of typography to rings (see Basic Rings). A maximum of 125% is recommended for the headline (in the case of optical character spacing of approx. –15). Typography always appears in ragged type. The typography alignment is preferably flush-left or flush-right to the inner edge of the rings. The rings can appear above or below the headline. Short Headlines (e.g. model name only) can be horizontally aligned to the left or to the right of the rings. Typography appears in mixed case.