Vibrant Typography

The headline, subheadline and body copy take effect at different levels, as we know. The typography can do a wonderful job in supporting this. The font styles of Audi Type create a flexible system which is understood intuitively. The distinguishing label is always the type weight Extended Bold.

Audi Type

Typography can appear in black or white. Headlines and instructions can also appear in red. The use of gray scales is also possible for functional reasons in digital applications or similar. Bold can also be used for highlights in body copy and tables. 

Audi Type (digital)
The Audi Type is the exclusive corporate typeface of AUDI AG. All license rights and the sole right to use the font are reserved for Audi. Used globally for all communication media, it ensures the distinctive appearance of our brand across all media. The Audi Type must be used in accordance with the terms and conditions of use available in the download.
ZIP
4.2 MB
Audi Type (print)
The Audi Type is the exclusive corporate typeface of AUDI AG. All license rights and the sole right to use the font are reserved for Audi. Used globally for all communication media, it ensures the distinctive appearance of our brand across all media. The Audi Type must be used in accordance with the terms and conditions of use available in the download.
ZIP
1.3 MB

Type Sizes, Spacing and Alignment

Type sizes, line spacing and spacing between the text hierarchies (headline, subheadline, copy) can be freely selected. There are three recommendations for the ratio of typography to rings (see Basic Rings). A maximum of 125% is recommended for the headline (in the case of optical character spacing of approx. –15). Typography always appears in ragged type. The typography alignment is preferably flush-left or flush-right to the inner edge of the rings. The rings can appear above or below the headline. Short Headlines (e.g. model name only) can be horizontally aligned to the left or to the right of the rings. Typography appears in mixed case. 


Hierarchy

Font styles of Audi Type are allocated to the various text elements:

  • Headline in Extended Bold
  • Subheadline in Extended Normal or Extended Bold
  • Buttons and text buttons in Normal
  • Body copy in Normal/Screen Light
  • Interactive text elements in Normal 

Downloads

Audi Type Conditions
Audi Type is the exclusive corporate typeface of AUDI AG. Audi owns all licensing rights and the sole usage rights to the new typeface. Used worldwide for all communication measures, it ensures the unmistakeable identity of our brand across all media.
PDF
70.1 KB
Audi Type Vietnamese
Audi Type VN (Vietnamese) is a special Audi Type font. Generally speaking this font may only be used for Vietnamese typesetting. The Latin letters included may never replace Audi Type.
ZIP
401.4 KB
Recommended Simplified Chinese
The fonts are available in the TrueType and OpenType versions from the supplier Dyna Comware, www.dynacw.com.hk/en/. The TrueType versions can be downloaded directly from the online shop. If you wish to order the OpenType fonts, please contact the supplier’s sales department.
ZIP
55.5 KB
Recommended Japanese Font
The fonts are available in the TrueType and OpenType versions from the supplier Dyna Comware, www.dynacw.com.hk/en/. The TrueType versions can be downloaded directly from the online shop. If you wish to order the OpenType fonts, please contact the supplier’s sales department.
ZIP
58.0 KB
Audi Type non-Latin Characters
PDF
50.1 KB
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