What is Progress

Progress is part of our DNA. It’s not just in our cars, but in us too. And in you. We make progress together. With inner drive. With the aspiration to become better and better. With attitude, with courage, with confidence. Because progress comes from the head – and the heart. Find out here what progress means to Audi employees.

We live innovation

We’re open to new things and get enthusiastic about future possibilities. We develop new services based on machine learning and artificial intelligence and enable sustainable mobility – be it self-driving cars or the networking of modes of transport.

We live change

Progress demands that we constantly develop. That’s why we work collaboratively and stand up for freedom of thought and action. Together we break the mold and unlock our potential.

We live responsibility

We’re aware of our responsibility for our company – and for wider society. Because ‘Vorsprung’ is only possible if everyone benefits from it. By taking action to protect the climate and supporting research, art and culture, we contribute to society and empower others to live their Progress.

We live openness

Progress only exists where diversity prevails, and we challenge ourselves critically. We’re open to new things and constantly strive for a responsible corporate culture in which we develop together. The foundation for this is a strong culture of discussion, feedback and no blame.

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Professionals

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