2021. In just three years’ time, highly automated driving is set to become a reality for mobility services in urban environments. It is certainly an ambitious goal. To achieve it, Audi has found a way to fast-track things: with AID. The acronym stands not only for Munich-based Autonomous Intelligent Driving GmbH, but also for the future of urban mobility. To go the distance, you need the right skills. At the heart of the action: Silja Pieh, responsible for Finance and Product Management at the Audi subsidiary.
Text: Lidija Marinkovic, photos: Klaus Mellenthin, Shutterstock
“YOU HAVE TO BE PERSISTENT – THERE IS NO GUARANTEE OF SUCCESS WITH A SPIN-OFF LIKE OURS.”
Highly automated driving for mobility services in an urban environment by 2021. Audi is relying on a fast, agile structure to achieve this goal and has established its own software company especially for this purpose.