Vorsprung durch Technik
Unleash the beauty of sustainable mobility
Beauty – for Audi, that means one thing above all: progressive, attractive, fascinating. It's about inspiring people and at the same time being more than just superficial. Beauty can mean, for example, sporty forms that are full of character, or interactive materials – but also an intelligently solved problem, which you as an Audi customer will never even come to notice. Everything that Audi conceives of, from the new model to digital services, follows its claim of thoroughly thought-out, simple and thus perfect design.
At the same time, the brand vision is all about sustainability. More and more Audi vehicles are already driving electrically. In the coming years, we will reduce the CO₂ footprint of the entire fleet by 30 percent. And as a company, we want to achieve a carbon-neutral balance 1 by 2050. That is ambitious – and therefore just our thing.
Fun, free of CO₂
When it comes to electric mobility, one is quick to talk of having less: less range, fewer charging stations than petrol stations, etc. But "less" is something that we at Audi are not satisfied with, out of principle. That's why we see there as being “more” here. First and foremost, more fun while driving: anyone who has experienced the pressure that tears an Audi e-tron from its standing position knows what we're talking about. But the fun doesn't stop there: electric drives give us spectacular freedom when it comes to design, they open up new usage scenarios, and they can connect people and their goals in a completely new way.
More freedom for you
Everything we do begins with the Audi customer and with his or her need for simplification and self-fulfilment – in short: for more freedom. At first, that may not sound like anything new – after all, we have always built vehicles for customers. What is new about this is the consistency with which we are following through with this approach. Instead of being perfect from the start, we are engaging in close exchange, improving products bit by bit, putting ourselves to the user test and going straight from there to the workbench. This is how we make personal freedom and mobility a unique experience.
