Everything new, every idea, every step forward begins with freedom. Bit by bit, it shapes its own path. Our path has a clear goal: Vorsprung durch Technik. Freiraum is our most important resource for that. This film is dedicated to it.

We create Freiraum

The car has always been a symbol of freedom. It means more to us than getting from point A to point B. That is why we are working on new services that save time and free you from routines. Intelligently networked products that enable our customers to focus on what really matters in their lives - time, freedom, self-determination.

The time traveller

Brand 09/05/2018

The time traveller

The 32 year-old exterior designer Jason Battersby lives and breathes his work at the Ingolstadt Design Centre - and he has a burning passion for Star Wars.

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Time for what matters

Freiraum can only be felt when you use it - it fills you with ideas and stories. The most exciting ones come from the freedom to go wherever you want to go, to do whatever you want to do and to be whoever you want to be.


Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.


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