Audi x FC Bayern | audi.com

United in progress

Audi and FC Bayern. Two global players with their sights set on one goal: living progress. This video series features key players from both sides of the partnership as they discuss issues of strategy, precision, leadership, collaboration, digitalization, and performance.

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Audi and FC Bayern: on the ball together since 2002

The partnership between Audi and FC Bayern was established in 2002. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.

Home of Football 11/21/2022

Closer than ever before — a new approach to our vehicle handover

Thirty lucky Audi employees were able to experience something very special at this year's vehicle handover to FC Bayern as they celebrated twenty years of partnership together.

Home of Football 11/01/2022

The future is a matter of passion

There was no shortage of noteworthy athletic moments or emotional highs at the sold-out home game of the FC Bayern women’s team against FC Cologne at the FC Bayern Campus on October 16th.

Home of Football 09/05/2022

The perfect match – since 2002

Time flies, just like the Audi RS e-tron GT FC Bayern concept. Twenty years gives us a lot of scope to express our love for the sport and our partner in football – FC Bayern – the world's best football club, if you're asking us.

Home of Football 08/22/2022

20 years of Audi and FC Bayern Munich

The 2022/23 Bundesliga season marks the 20th anniversary of the partnership between Audi and FC Bayern Munich: two decades of outstanding successes, countless emotional highlights, exceptional achievements, and innovations.

Bei dem gezeigten Fahrzeug handelt es sich um ein Rallye Dakar Fahrzeug, das nicht als Serienfahrzeug verfügbar ist. Abgesperrte Strecke und professioneller Fahrer. Bitte nicht nachmachen.

Collage of an Audi in front of the Washington Memorial, three Bayern stars in suits on the pitch, an awestruck child in a jersey and the view of the Capitol through the window of an Audi.

Home of Football 07/26/2022

Audi and FC Bayern in Washington, D.C.

Join Audi and Bayern Munich FC on the Audi Summer Tour 2022. Learn about sustainable change, powered by the US capitals progressive minds.

Manuel Neuer and team mates in the stadium during the Audi Summer Tour 2022

Home of Football 07/19/2022

Audi Summer Tour: Daily Perspectives

Experience FC Bayern's journey in photographs by Julian Baumann, Atiba Jefferson, Dean Blotto Gray and Matthias Fend.

Home of Football 02/21/2022

Together all-electric through Europe

In its top-class design, the Audi RS e-tron GT sets off on an all-electric road trip. To a city that offers impressive backdrops, evocative cultural sites, and strong future projects – as well as the first leg of Bayern Munich in the last 16 of the European Cup.

Audi RS e-tron GT: Power consumption (combined*) in kWh/100 km: 22.1–19.8CO₂ emissions (combined*) in g/km: 0
Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle.
Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“

As FC Bayern München’s exclusive automobile partner, we have the opportunity to present electric mobility and connectivity, and to turn them into tangible experiences.

”

Hildegard Wortmann

Home of Football 12/17/2021

When opening your car door gives you chills

They were initially made exclusively for Bayern Munich’s players; today they are available to the club’s fans and Audi drivers. The new entry LEDs, which project the FC Bayern and Audi logos, remind you every time you get in your car of those special moments in football that move fans and professionals alike.

Home of Football 12/12/2021

A partnership dedicated to the future

Bayern Munich and Audi – a text-book example of a success story. This year, the two partners are opening a new chapter in this story. Women’s team footballers Lina Magull, Lineth Beerensteyn and Lea Schüller explain what this future will look like in an interview at the FC Bayern Campus in Munich.

Vorsprung durch Technik – on the streets and on the pitch

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