United in Progress

Audi and FC Bayern. Two global players with their sights set on one goal: living progress. This video series features key players from both sides of the partnership as they discuss issues of strategy, precision, leadership, collaboration, digitalization, and performance. Understand what drives them to invest today’s work into a better tomorrow.

Audi and FC Bayern: on the ball together since 2002

The partnership between Audi and FC Bayern was established in 2002. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.

When opening your car door gives you chills

Home of Football 12/17/2021

When opening your car door gives you chills

They were initially made exclusively for Bayern Munich’s players; today they are available to the club’s fans and Audi drivers. The new entry LEDs, which project the FC Bayern and Audi logos, remind you every time you get in your car of those special moments in football that move fans and professionals alike.

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As FC Bayern München’s exclusive automobile partner, we have the opportunity to present electric mobility and connectivity, and to turn them into tangible experiences.

Hildegard Wortmann

Vorsprung durch Technik – on the streets and on the pitch

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