United in progress

Audi and FC Bayern. Two global players with their sights set on one goal: living progress. This video series features key players from both sides of the partnership as they discuss issues of strategy, precision, leadership, collaboration, digitalization, and performance.

Audi and FC Bayern: on the ball together since 2002

The partnership between Audi and FC Bayern was established in 2002. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.

Collage of an Audi in front of the Washington Memorial, three Bayern stars in suits on the pitch, an awestruck child in a jersey and the view of the Capitol through the window of an Audi.

Home of Football 07/26/2022

Audi and FC Bayern in Washington, D.C.

Join Audi and Bayern Munich FC on the Audi Summer Tour 2022. Learn about sustainable change, powered by the US capitals progressive minds.

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As FC Bayern München’s exclusive automobile partner, we have the opportunity to present electric mobility and connectivity, and to turn them into tangible experiences.

Hildegard Wortmann

Vorsprung durch Technik – on the streets and on the pitch

Configure your Audi e-tron

Configure your Audi e-tron


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