United in progress
Audi and FC Bayern. Two global players with their sights set on one goal: living progress. This video series features key players from both sides of the partnership as they discuss issues of strategy, precision, leadership, collaboration, digitalization, and performance.
Audi and FC Bayern: on the ball together since 2002
The partnership between Audi and FC Bayern was established in 2002. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share. In future, we will be expanding strategic cooperation in the areas of electrification and sustainability even further, to the ultimate benefit of fans and customers. The ground rules of this successful partnership remain unchanged: trust, reliability and integrity.
Vorsprung durch Technik – on the streets and on the pitch
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