The future is a matter of passion

Audi and the FC Bayern women’s team join forces to create a unique matchday experience

11/01/2022 Reading Time: 2 min

FC Bayern Frauen Kinder im Bayern Stadion

There was no shortage of noteworthy athletic moments or emotional highs at the sold-out home game of the FC Bayern women’s team against FC Cologne at the FC Bayern Campus on October 16th. As matchday presenters, Audi collaborated with creative minds from Munich to host the match at Ingolstädter Strasse 272, where 2,500 fans enjoyed the game and a programme for the whole family.



In the morning before the kick-off, the sunny forecourt of the FC Bayern Campus became an event area with live music and locally sourced, upscale food and drink. As the players warmed up, their fans gathered and enjoyed the music, awaiting the game in high spirits.


The Munich DJ crew “Fancy Footwork” was on site to provide music for this matchday event.



Visitors were delighted by the food-truck line-up, curated by the food blogger “Auf die Faust”. The trucks and their operators brought a wide range of fine foods from all over the world to the Campus.

Audi took the opportunity to help create a memorable matchday for the FC Bayern women’s team and to provide a fitting backdrop for the first-class performance on the pitch. The future of passion – a future that will also make future matchdays into experiences to treasure.



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