Audi and football: an electrifying partnership

Football and the Audi brand have a great deal in common: dynamic, enthusiastic and stylish, with a passion for perfection. We also know the competition, have to maintain focus and must stay onside. As a partner of successful international football clubs such as FC Bayern Munich, we don’t just want to create electrifying moments on the road, but in the stadiums of Europe’s top clubs too.

Audi and FC Bayern: on the ball together since 2002

The partnership between Audi and FC Bayern was established in 2002. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class – aspirations that both share.

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Audi RS e-tron GT FC Bayern concept with special wrapping drives around a curve.

10/03/2023

A way to inspire — Audi & FC Bayern take Copenhagen

The partners are embarking on another journey together. This time, their destination is Copenhagen — a thrilling city bursting with inspirational stories and projects to share with the world. Join our team as they take the Audi RS e-tron GT FC Bayern concept for a spin and explore Copenhagen while they gear up for the FC Bayern match against FC Copenhagen at Parken Stadium.

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Collage of FC Bayern players with happy Audi employees

11/21/2022

Closer than ever before — a new approach to our vehicle handover

Thirty lucky Audi employees were able to experience something very special at this year's vehicle handover to FC Bayern as they celebrated twenty years of partnership together.

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Collage with Thomas Müller, Alphonso Davies, and Jamal Musiala.

08/22/2022

20 years of Audi and FC Bayern Munich

The 2022/23 Bundesliga season marks the 20th anniversary of the partnership between Audi and FC Bayern Munich. Two decades of outstanding success, countless emotional highlights, exceptional achievements, and innovations.

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Electrified performance

Experience the dawn of a new era with the Audi RS e-tron GT: extraordinary shapes, a sensuous feel, intuitive on-board technology and impressive electric performance.

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