Key financial figures

The non-financial indicator of deliveries to customers reflects the number of new vehicles of the Brand Group Progressive handed over to customers. This performance indicator reflects demand from customers for our products and reveals our competitive and image position in the various markets worldwide. Strong demand for our products has a major impact on production, and consequently also on the capacity utilization of our sites and the deployment of our workforce. In addition, a continuing high level of vehicle deliveries reflects high customer satisfaction.

The financial key performance indicators include revenue of the Audi Group, which is a financial reflection of our market success.

Another key performance indicator is the operating profit of the Audi Group. This key figure represents the economic performance of our core business as well as the economic performance of our fundamental operational activity, and is defined as follows:Revenue– Cost of goods sold– Distribution costs– Administrative expenses+ Other operating income– Other operating expenses= Operating profitOur financial key performance indicators also include the operating return on sales of the Audi Group:Operating return on sales = Operating profit / Revenue

Net cash flow, which serves as a benchmark of the Audi Group’s level of self-financing, is calculated as follows:Cash flow from operating activities– Investing activities attributable to operating activities= Net cash flow

The investment ratio describes research and development activities and capex as a proportion of revenue. The research and development ratio expresses Audi’s innovative strength and also ensures that it maintains competitive cost structures.
Research and development ratio = Research and development activities / Revenue
Capex includes investments in property, plant and equipment, investment property and other intangible assets according to the cash flow statement. Here, capital investment in essence comprises financial resources for modernizing and expanding our range of products and services, for optimizing our capacities and for improving the Audi Group’s production processes. Investment decisions are requested by the specialist areas, then scrutinized and prioritized by Investment Controlling and the “Investment Group” corporate committee. Major decisions affecting investment policy are also approved by the Company’s Supervisory Board. Capex ratio = Capex according to the cash flow statement / Revenue