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Audi Innovation Research
The AIR Office Beijing analyzes trends, observes the growing high-tech scene and cooperates closely with a network of innovative lateral thinkers. Mission: decoding the lifestyle of the future.
The AIR Office San Francisco applies a customer-centric approach to analyse the American market and derives concepts for Audi's digital business strategy and project developement.
Audi Innovation Research09/06/2018
The focus is on the question about their values and attitudes. And the goals are to understand their way of life and to get to know the customers of tomorrow better. We want to know what moves them and how they want to be moved in the future.
Sustainability goes beyond the product itself and must equally comprise ecological, economic and social aspects. Audi reports transparently on its activities in the area of corporate responsibility.
The automotive industry is experiencing radical upheaval. The Audi Group is likewise in the process of redefining itself for the future and playing an instrumental role in shaping the transformation as we head into a new age of mobility.
Taking the liberty to change things is at the core of our conception as a brand.
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