beyond initiative

beyond initiative

The mission – beyond AI

Artificial intelligence will fundamentally change our lives, our mobility and our world of work. The mission of the beyond initiative is to contribute to the responsible use of new technological possibilities. It works at the communicative interface between development engineers, scientists and the public. It connects international opinion leaders and key actors in the field of AI, thus raising awareness that our future can and should be actively shaped in the age of AI.

Focus topics

The beyond initiative focuses on two topics in which artificial intelligence plays a key role and where Audi can contribute its expertise to the dialogue: autonomous driving and the future of the world of work.

Autonomous driving

Autonomous driving

Artificial intelligence is a key technology for autonomous driving, which can make our traffic safer and our mobility more comfortable. The beyond initiative is dedicated to ethical, legal and social aspects in this context. The aim is to establish a reasonable expectation in society of the possibilities and limits of technology – and thus to create trust.

The future of the world of work

The future of the world of work

Artificial intelligence opens up new possibilities to support people in their daily work and to design processes efficiently. The beyond initiative is concerned with the question of how we can shape the future of the world of work in such a way that innovation and good working conditions come together. 

 

Network & team

Since 2015, Audi has built up an interdisciplinary network with international AI experts from science and industry. Meet-Ups, workshops and conferences bring software engineers together with philosophers, Start-up entrepreneurs with psychologist and bioethicists with lawyers. Experts from all Audi business areas come together with external thought leaders and work on answers to questions that move the public.

Behind the beyond initiative are Barbara Wege, Project Manager beyond Initiative and Maj-Britt Peters, Communication Specialist of the beyond Initiative. Their common spirit: well-considered optimism for the future.

We focus on people and examine how technology can help us as individuals and as society to achieve our goals.

Barbara Wege, Project Manager, beyond initiative

What opportunities does AI offer? Experts from the film and automotive industries provided answers to these and other questions at the Berlinale Open House.

Autonomous Driving
Autonomous Driving

Autonomous Driving

Autonomous Driving

Relaxed driving, more road safety, less congestion and environmental impact: Autonomous driving, thanks to its many advantages, is one of the most important fields of development at Audi.

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