“By 2027, we want to offer an all-electric vehicle in our portfolio in all core segments.”

Oliver Hoffmann – Member of the Board of Management of AUDI AG for Technical Development – on …

03/16/2023 Reading Time: 3 min

… the future of the platform strategy at Audi

Hoffmann: We will be expanding our e-portfolio in the next five years: by 2027, we want to offer an all-electric vehicle in our portfolio in all core segments. Then, according to current product planning, we will have more than 20 e-models in our range. That is our clear goal. We are thus demonstrating that we are continuing to systematically advance the transformation to electric mobility. And we are doing so in a way that is typical for Audi – with technological strength and innovative power.


At the same time, we are using synergies within the Volkswagen Group to further optimize the cost‑effectiveness of our electric models. The new Premium Platform Electric, or PPE for short, which we developed together with Porsche, is based precisely on these principles. It is the basis for the next generation of fully electric Audi models with an 800-volt system, a charging capacity of up to 270 kW and a highly attractive design. With the PPE, we are also bringing the new E³ electronics architecture, developed in collaboration with CARIAD, into series production. Among the new features on board are processors with significantly improved computing power, 5G connectivity, a standardized infotainment platform with a third-party app store, an extensive range of new driver assist systems and, of course, over-the-air updates. The second half of the year will see PPE start at Audi with the Q6 e-tron model series.

… vehicle development on three continents

 Oliver Hoffmann, AUDI AG (2023)

… vehicle development on three continents

Hoffmann: We want to delight customers with our technology, whether in Europe, Asia, the USA or other regions of the world. But we can only do that if we align the development of our vehicles even more closely with international trends, wishes and requirements. To this end, we have built up a global development network with sites in Germany, Hungary, the USA and Mexico, as well as the recently opened new Research & Development Center in Beijing.


On top of this we have the development centers of the brand group: Bentley in Crewe, UK, Lamborghini in Sant’Agata Bolognese, Italy, and Ducati in Borgo Panigale near Bologna, Italy. For Audi, we also operate an international design network with studios in the USA and China. Our design head office is located in Ingolstadt with a staff of 450 creative minds from 25 nations. The international sites serve as trend scouts in two of the most important markets for our brand. Here, small agile teams devote themselves on a daily basis to the number one selling point for Audi: design. They experience the latest trends and the lifestyles of our target groups first-hand. For me, Malibu, for example, is the heart of car culture in California. These impressions flow into the design of our vehicles and blend with our universal design language.

 Oliver Hoffmann, AUDI AG (2023)
Oliver Hoffmann began his career at Volkswagen AG back in 2004. He has been responsible for the Technical Development division at AUDI AG since March 2021.

… the unmistakable Audi DNA

Hoffmann: Amid all our efforts to achieve the greatest possible synergies and economies of scale, we will always keep our focus on the unmistakability of an Audi model that our customers want to experience. That is why whenever we develop a new vehicle, we take great care to carve out the Audi DNA. It can be found in many aspects, from the quality of the interior, through driving characteristics such as lateral and longitudinal acceleration or steering behavior, to the tuning of driver assist systems.


At the same time, we are also focused on evolving the Audi DNA for the future. This can already be experienced today, for example, with our electric quattro drive or the recuperation behavior of our electric models. The next step is automated driving. How does a self-driving model steer into a curve? How dynamically or smoothly does it cruise down the highway and change lanes? We are working on all these questions at full speed – for the fully electric and self-driving Audi models of the future. 

This team is steering the Premium brand group successfully through challenging times

Sustainability Reports 03/16/2023

This team is steering the Premium brand group successfully through challenging times

In 2022, the automotive industry was tested by a number of global crises. The Premium brand group passed this test and posted a record result. This is clear evidence of the resilience of Audi, Bentley, Lamborghini and Ducati and, at the same time, delivers the motivation to increase this resilience still further. Through these projects and strategies, the Board of Management is increasing the competitiveness of the Premium brand group to place it on a sound footing for the future.

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