Letting it go

Audi’s latest campaign, with Maisie Williams behind the wheel of an Audi e-tron Sportback, reflects the steps the brand has been taking to create a sustainable future, and its ambition for what lies ahead.

Reading Time: 2 min

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

Innovation has always been at the heart of everything we do, but now it’s about taking progress in a new direction and choosing a different path to get there.

What better anthem for that than the unforgettable Disney's Frozen "Let it Go". And who better to be the face of the new Audi take on progress than Maisie Williams? An actress who helped redefine roles for young women in entertainment, Maisie has also been a vocal advocate for sustainability and climate action. Maisie embodies the spirit of a new generation that’s ready to take the wheel when it comes to the future. 

As a company, Audi is challenging itself to "Let It Go", as well, which means becoming more sustainable as a company.


Our global goal is to become CO₂-neutral in balance1  by 2050, making our growing fleet of electric cars, like the Audi e-tron models and the Audi plug-in hybrid models, more important than ever.

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

Here’s to letting go of the past and driving toward a more sustainable future.

Take a look behind the scenes at the iconic Abbey Road Studios in London as Maisie Williams records her rendition of "Let it go" from Disney’s Frozen.

The new Audi e-tron Sportback

Production Models

The new Audi e-tron Sportback

An electric car with our Audi DNA. Because changing for the better is fun. And fast.

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Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

Power consumption combined*: 23.9–20.6 kWh/100km (NEFZ); 26.3–21.6 kWh/100km (WLTP)CO₂-emissions combined*: 0 g/km

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