"Transparency towards the customer is among one of our top priorities."
What new solutions, services or business models do you already have in mind?
Anne Maier: One of the most important keywords in our sales operations and for Audi as a whole is myAudi – our access portal to the digital Audi world that integrates all apps and digital services. On this platform, customers will find various Audi connect offerings, detailed information about the vehicle and or service functions such as maintenance information and as well as the online owner’s manual. And our colleagues are working very hard to broaden this range.
Jens Lehmann: If autonomous driving becomes the norm, the drivers will have more time at their disposal. They can use their car as an office or pass enjoy their free time enjoying with the many different communications and entertainment offeringsoptions. The car will become a kind of smartphone on wheels. The successful formulas recipe for success will ultimately be those where carmakers have entered into forming the right partnerships.
What partnerships are already in place – and what kinds are conceivable?
Anne Maier: Audi recently found a very important partner sSpecifically with regard to piloted driving, Audi recently found a very important partner. Together with Daimler and BMW, we have acquired the map provider HERE in order to develop a shared data platform. It combines high-resolution maps with location-based real-time information drawn from actual traffic events – a basic condition of piloted driving and of other business models.
Jens Lehmann: One vision is of the car as weather station, for example. Cars have sensors that measure the precipitation rate in order to automatically adjust the speed of the windscreen wipers automatically. The dData generated in this way could help to create a highly precise weather map across the whole of Germany. It could also prove useful in other industries, such as agriculture.
Will the customer still be able to trust Audi if other parties are accessing their data?
Anne Maier: We have spent more than a century working on upholding the physical integrity of our customers. Our brand philosophy dictates that we continue to do just that. Transparency towards the customer is among one of our top priorities.
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