Barcelona 2017


Audi Summit

The future of urban mobility


Status quo with visionary character: the Audi Summit in Barcelona wasn’t just a showcase for the here and now. It also offered a glimpse into the future of the brand and of mobility in general.

The first ever Audi Summit took place in Barcelona on July 11, 2017. The Spanish metropolis was chosen to host the event because it is a “smart city,” meaning it is home to lots of projects that are exploring innovative solutions for the cities of the future. Alongside digitalization, connectivity, and innovative technology, another key issue for smart cities is mobility, understood not in isolation but as something that interacts with other factors. 

In a 10,000 m2 exhibition space in Barcelona, Audi presented its ideas about the future of urban mobility and this kind of interaction to an international audience. The Audi Summit opened with the Brand Show – a multimedia extravaganza packed with highlights including the world premiere of the new Audi A8. Afterwards, the doors to the adjacent Brand Experience opened. Around 2,000 visitors poured through the Brand Experience, which was structured around a variety of different topics. It recreated the atmosphere of a vibrant metropolis and fostered stimulating discussion. The event focused not just on inspecting and assessing, but also on interacting and experiencing. The 70 innovations that were presented offered plenty to talk about. 

The new Audi A8 acted as a springboard for other topics. One such topic was Audi AI, which in the future will be the collective heading for a host of innovative systems–for example the Audi AI traffic jam pilotjampilot–that will relieve drivers of certain tasks and offer them new options for the time they spend in their cars. Visitors could also learn about topics such as personalized use of the myAudi app, modern production in smart factories, and the design and performance of Audi Sport Performance Parts.

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