A SUCCESS STORY

Audi positions itself as the sportiest supplier in the premium sector, and for this it has the perfect basis: Motorsport. Sportiness, pioneering technology and an evocative design lay the foundations for Audi brand’s success. The genes for this stem from racing.

Audi Sport department founded

1978

Le Mans victories

13

DTM titles

10

FOUR DECADES OF VORSPRUNG

Audi Sport has stood behind the successful motor racing involvement of AUDI AG for 40 years. Nowadays, the Ingolstadt manufacturer markets its most sporty Audi models and accessories under the label Audi Sport. The first motor racing activities of the Audi brand began in the late 1970s under the tagline Audi Motorsport. With its entry into the World Rally Championship in 1980, the brand changed the name of its motorsport department to Audi Sport. Even then, works-run motorsport at Audi was part of the Technical Development (TE) department. This close connection guarantees the technology transfer between motorsport and series production. Traditionally, this is a decisive reason for Audi taking on top-level motorsport.
1908–1968: The success of NSU
1908–1968: The success of NSU

Racing history

1908–1968: The success of NSU

NSU was already making a name for itself in motorsport in the early twentieth century. By 1967, the brand had scored notable race victories at motorcycle and automobile races.

1999–today: Beginning of the new millennium
1999–today: Beginning of the new millennium

Racing history

1999–today: Beginning of the new millennium

With the entry of Le Mans prototypes in 1999 and into the DTM in 2004, Audi began an exceptionally successful era with the most superior racing cars of their time.

AUDI RACING IN YOUR COUNTRY

AUDI RACING IN YOUR COUNTRY

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