Origins of racing
August Horch himself competed in the early days
As company owner, Horch had no reservations about entering the fray of competition himself, though he handed over the car with the better prospects of success to one of his best customers; the company’s victory in the 1906 Herkomer Run was the reward for far-sighted courtesy. The beaten brands were mostly Benz and Mercedes.
When the company failed to repeat its initial successes in subsequent years, motorsport became a topic of some controversy among the company's management, and contributed to August Horch’s eventual departure from the company he had founded. August Horch enjoyed even more success with his next company, Audi, which he established in 1909. At around the same time that Ferdinand Porsche rose to fame as both designer and racing driver, August Horch and his team won the Austrian Alpine Run three times in a row between 1912 and 1914. His Audi cars became well-known virtually overnight.
DKW: A thousand victories in two years
Of the four companies based in Saxony, DKW with its two-stroke motorcycles had the greatest involvement in motorsport in the 1920s. In its motorcycle advertisements, DKW boasted: “One thousand race wins in two years!”
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