Functional Urban Bags
Manuela, where does the quattro collection fit within the Audi collection as a whole?
Manuela Reinwald: “The Audi collection consists of four subcollections aimed at different groups. quattro is one of those subcollections. It’s aimed at a younger target group that lives in cities but also enjoys outdoor activities. The basic color palette for the collection is fairly conservative, with colors like gray, black, and white, but it’s livened up with vivid accent colors (like avocado green in these two bags). The products are also strikingly emblazoned with a big quattro logo.”
Manuela: “First, their minimalist style, which is very on-trend at the moment. Second, their incredible functionality; they’re made with robust, waterproof materials that allow them to be used for many different applications. It was important for us to work with a strong brand. VAUDE is one of the biggest names in the outdoor segment. We’re proud of this partnership, which is why on both products the VAUDE logo appears alongside the quattro logo. What’s particularly impressive about VAUDE is the company’s clear stance and unrivaled eco credentials. Another factor that makes VAUDE a great fit for the Audi brand is that it produces the bags here in Germany.”
Antje von Dewitz: “The bags produced in our factory, like the quattro bags, are made of very robust material with waterproof welded seams. For the welding process, you need not just a large, well-equipped factory, but also proven expertise – it’s “Made in Germany” at its best. The welding shop is the beating heart of our factory, which is responsible for the outstanding quality of our products.”
Kristina Friesen: “The quattro messenger bag is ideal for commuters, including people who cycle to work. The interior is organized perfectly, with a laptop compartment, a separate padded coffee cup holder, a small key pocket, and lots of other cleverly designed details. Meanwhile, the practical yet stylish quattro backpack is perfect for all sorts of different activities thanks to its large storage capacity. And with both bags, you don’t need to worry about getting caught in the rain. Your computer or groceries will stay dry, since the welded seams mean the bags are 100% waterproof.”
Antje: “We’re an outdoor gear manufacturer, a mountain sports brand. Mountains are at the heart of what we do, and we prioritize functionality above all else. The main function of the messenger bag and backpack is to carry things around. They’ve been optimized for this function with large openings, practical compartments, adjustable straps, and the use of robust, waterproof material. The functionality is emphasized by the streamlined design, harmoniously coordinated colors, and stylish details.”
The quattro messenger bag and quattro backpack are perfect examples of the blurring line between outdoor and lifestyle products. In cities, “outdoors” has become a lifestyle trend. How do you think that came about?
Antje: “‘Outdoors’ has become a way of life, a mindset. For many people, nature acts as a counterbalance to urbanization and the stress of day-to-day life, which is why they seek out authentic experiences in unspoiled natural settings. It’s about freedom, enjoying life, maintaining balance. And they want to bring this same mindset to their day-to-day lives in the city too. On top of that, there’s also the fact that outdoor products are so incredibly functional and practical for everyday use. These two factors explain why outdoor products are so popular in cities. I think it’s a very welcome development: this outdoors mindset is fantastic, and it’s one that we share as a manufacturer of sustainable outdoor gear for everyday 21st-century life.”
Antje: “The bags have our Green Shape label, which designates environmentally friendly products made using sustainable materials. It’s awarded based on strict criteria that take account of the whole product lifecycle. The bags are PVC-free, carbon-neutral and built to last. The material is also coated with Eco Finish, an eco-friendly, PFC-free water repellent. Our headquarters and factory in Tettnang are carbon-neutral and EMAS-certified. One of our major goals is to minimize the footprint left by our operations and our products. We strive to reduce all emissions resulting from energy and transport and offset any that can’t be eliminated by supporting environmental projects. That’s how we achieve our ecological equilibrium.”
Kristina: “We were impressed by VAUDE’s firm principles, and by how seriously this modern family-run company takes its responsibility for people and planet. Their expertise and attitude are incredible. We attach great importance to sustainability in the products that we offer, and VAUDE already has a well-established reputation as a sustainable brand among many Audi customers.”
Antje: “The initial years were really tough; we had to do our homework first. Textiles is a dirty industry that’s awash with pollutants and harmful substances. Getting our global supply chain completely clean, including all our certifications and production locations, is a huge, demanding task. But we’ve made a lot of progress and learned a great deal. Now we can increasingly be part of the solution instead of part of the problem. It’s also made us a lot more innovative: we’re moving away from petroleum and toward buckles and zippers made with castor-oil-based plastic, and toward jackets made with natural materials like cellulose fiber that don’t leave microplastic residues in the oceans. Although we’re a small player in the global textile industry, we have an international reputation as an eco-pioneer and are a sought-after research partner. Our eight-strong innovation team is involved in lots of research projects, some of them with partners from very different industries. We are always looking for natural materials that replicate the functionality outdoor enthusiasts are used to from synthetic, petroleum-based materials.”
Antje: “Our economic system doesn’t exactly reward acting sustainably, which involves a lot more work and much higher costs. We are successful, but it’s a challenging path to follow, since our competitors haven’t changed. Worldwide studies have shown that consumers are aware that their purchasing habits contribute to global problems. They want to be able to buy things with a good conscience. In the outdoor segment, we’ve seen a marked growth in awareness of sustainability, and people are willing to pay more if they understand why it’s necessary – though the amount extra they’re willing to pay still falls short of the actual increase in costs. But we’re not letting that deter us. Sustainability demands perseverance.”
The tastes of Audi’s customers are just as varied as its cars. In order to cater to all interests, the Audi collection is divided into four subcollections. The Audi collection has stylishly designed products for all occasions. The products in the Audi Sport collection are aimed at Audi fans with sporty lifestyles. The heritage collection has 80s-style apparel and accessories for motorsport enthusiasts.
quattro backpack / quattro messenger bag
Made in Germany: the quattro backpack and quattro messenger bag are made at the VAUDE factory in Tettnang, south Germany, where the company’s headquarter is based. The factory is the main VAUDE production site, with a workforce of 49 employees from 19 countries.
|Waterproof zipper on main compartment||Material: 100 % polyamide|
|Waterproof roll closure||Weight: 770 g|
|Front pocket with zipper||Volume: 27 l|
|Padded back||Dimensions: 50 x 38 x 24 cm|
|Blinking light holder||Made in Germany|
|Interior in accent color|
|quattro and VAUDE branding|
quattro messenger bag
|Cleverly organized with multiple compartments||Material: 100 % polyamide|
|13,3" laptop compartment||Weight: 650 g|
Padded bottle holder
||Volume: 14 l|
|Adjustable lid||Dimensions: 34 x 37 x 16 cm|
|Front pocket with zipper||
Made in Germany
|Webbing shoulder strap|
Felt shoulder pad
Interior in accent color
|quattro and VAUDE branding|
Environmentally friendly, climate-neutral and sustainable production.
Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.