The Audi A6 Film Content: #RevealTheA6

International film contest for the launch of the Audi A6: We asked filmmakers around the world to introduce the new Audi A6 in a short film. We set only one limitation to their creativity: the car itself should not be visible.

05/18/2018 Reading Time: 2 min

Audi A6 Limousine: Fuel consumption, combined*: 7.6–4.3 l/100kmCO₂ emissions, combined*: 173–114 g/km

Audi A6 Limousine: Fuel consumption, combined*: 7.6–4.3 l/100kmCO₂ emissions, combined*: 173–114 g/km

More than 120 applications were sent in for #RevealTheA6. From those entries, the jury – consisting of film and automobile experts – chose the best six concepts. To give them some inspiration, Audi lifted the veil for the finalists before the official premiere of the A6.

Four weeks later: the film makers have finished and submitted their short films, produced with a budget of 15,000 EUR made available by Audi. The jury chose the three best short films. The focus of the films should lie on one of the three core competences of the new A6: comfort, digitalization or sportiness.


he film contest is a big chance as Wolfgang Rother, Head of Electronic Media Communications Department, explains: “The film contest creates new perspectives for both the film makers and Audi. We hope for bold, creative short films as they have never yet been seen at Audi.”

Audi A6 Film Contest — participants and experts enjoy a coffee together
Wolfgang Rother, Head of Audi’s Electronic Media Communications Department, gives tips to the young film makers for their productions.

The Audi A6 from a new perspective: our three finalists and their entries

Andrei Goaga wins the #RevealTheA6 film contest

To finally determine the first, second and third place, we opened up public voting on Facebook. Andrei Goaga won the race for the coveted first place with his contribution “Comfort is more than a mix”, followed by Bob Heinemann with “Mr. Comfort” and Stjepan Marina with “Everything’s changing”.

Andrei Goaga, the winner, dedicated his short film to the A6 core competence “comfort”. How did he come up with the idea that “comfort is more than a mix”? “I believe that the totality is larger than the sum of parts,” Andrei says “and this also goes for the components that define the car’s comfort”.

For three weeks, he and his film crew looked for the perfect location and prepared the film set. The Romanian filmmaker had the music composed exclusively for the film. “The scoring is extremely important. I was finally satisfied with the third version,” he says with a laugh.

Does Andrei see his future in Hollywood? The Romanian laughs. “The sky is the limit. Who knows what’s next. I have just begun to pick up speed – just like the Audi A6.“

Audi film contest: the finalists wait for the results to be announced
Finalists Yvette Lemke, Jonas Bongard, Stjepan Marina, Bob Heinemann and Andrei Goaga (from left to right) wait excitedly for the winners to be announced

Audi film contest: the other contributions from the top 6

Making Of #RevealTheA6 Film Contest

Independent meets corporate: the #RevealTheA6 film contest attracts young creative filmmakers from all over Europe. In the run-up to the Geneva Motor Show, Audi called on young filmmakers to stage the new Audi A6. The challenge: don't show the car. Six films were selected by the jury, three of which were shown on stage during the press conference in Geneva. The first encounter with the new Audi A6, the film production and the final award show – see everything in this making of.

The making of: behind the scenes of #RevealTheA6


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